G180 Module 07

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G180 Module 07 Assignment

  2. Give the vertex set V.
  • Give the Edge set E.
  • Consider the graph with V = [A, B, C, X, Y, Z] and E = [AB, AY, AZ, BB, CX, CY, CZ, CZ].
  1. List all the vertices adjacent to A.
  • List all the edges adjacent to AY.
  • Find the degree of C.
    • Find the sum of the degrees of the vertices.
  1. Find a path of length 4 from F to A.
  • List all the paths from D to A.
  • Find all circuits of length 2.
 
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`G180 Module 06

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`G180 Module 06 Assignment

  1. Adam, Bonnie and Chad are dividing an estate consisting of a house, a boat and a car using the method of sealed bids. Their bids on each of the items are given in the following table:
  Adam Bonnie Chad
House $220,000 $240,000 $195,000
Boat $70,000 $60,000 $68,000
Car $35,000 $30,000 $36,000
  1. Find the value of each player’s fair share.
  • Describe the first settlement (who gets which item and how much do they owe the estate).
  • Find the surplus after the first settlement is over.
  • Describe the final settlement.

Sharing the surplus of $ 28,000 among the three bidders each gets $ 9,333.333

Therefore, a share fair would have been $120,666.67, and each bidder gets a cash of $9,333.33 and an item.

  • Three players (A, B, and C) agree to divide the 10 items shown below by lining them up in order and using the method of markers. The players’ bids are as indicated.

Summary

Number of players are 3 thus 3 segments

players Segment 1 Segment 2 Segment 3
A 1-2 3-7 8-10
B 1-4 5-8 9-10
C 1 2-5 6-10

a)  Which items go to A?

b)  Which items go to B?

c)  Which items go to C?

d)  Which items are left over? 

 
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G180 Module 05

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G180 Module 05 Assignment

For Halloween, a group of students were asked to vote for their favorite horror movies. Their choices were Alien, The Blair Witch Project, The Conjuring, and Dreamcatcher (A, B, C, D for short). The following table gives the preference schedule for the election.

Number of Voters 17 14 12 8 7
1st Choice C A B D B
2nd Choice D B D A D
3rd Choice B C C C A
4th Choice A D A B C
  1. Use the pairwise-comparisons method to find the winner of the election.
  • Three players (Anna, Bill and Carol) are sharing a pizza. Suppose that the pizza is divided into three slices (s1, s2, s3). The following table gives the value of each slice in the eyes of each of the players.

Assumption, share fair 1/3 or greater

  s1 s2 s3
Anna $5.50 $5.25 $5.00
Bill $4.50 $5.50 $5.00
Carol $5.60 $4.60 $5.00
  1. Which of the three slices are fair shares to Anna?
  • Which of the three slices are fair shares to Bill?  
  • Which of the three slices are fair shares to Carol?
  • Find a fair division of pizza using S1, S2, and S3 as fair shares. If this is not possible, explain why not.   
  • Three players (April, Beth and Clint) are sharing a cake. Suppose that the cake is divided into three slices (s1, s2, s3). The percentages represent the value of the slice as a percent of the value of the entire cake.

Assumption, share fair 1/3 or greater

  s1 s2 s3
April 30% 35% 35%
Beth 36% 32% 32%
Clint 30% 42% 28%
  1. Which of the three slices are fair shares to April?
  • Which of the three slices are fair shares to Beth?
  • Which of the three slices are fair shares to Clint?
  • Find the fair division of the cake, using s1, s2 and s3 as fair shares. If this is not possible, explain why not.   
 
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G180 Module 04

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G180 Module 04 Assignment

For Halloween, a group of students were asked to vote for their favorite horror movies. Their choices were Alien, The Blair Witch Project, The Conjuring, and Dreamcatcher (A, B, C, D for short). The following table gives the preference schedule for the election.

Number of Voters 17 14 12 8 7
1st Choice C A B D B
2nd Choice D B D A D
3rd Choice B C C C A
4th Choice A D A B C

1.  How many students voted?   

2.  How many first place votes are needed for a majority?  

3. Use the plurality method to find the winner of the election.

4.  Use the Borda count method to find the winner of the election.

5.  Use the plurality-with-elimination method to find the winner of the election.

 
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G180 Module 03

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G180 Module 03 Assignment

1.  Out of 78 students in a math course, 63 passed their math quiz. What percentage of the students passed?

2.  Annabelle’s tuition this quarter was $4550.  What was the percentage increase on her tuition is she paid $4320 last quarter?

3.  Suppose you buy a $3250 savings bond that pays 2.39% annual simple interest. Determine the value of the bond after 4 years.

4.  Suppose that you deposit $6,380 in a savings account that pays 4.5% annual interest with interest credited to the account at the end of each year. Assuming no withdrawals are made, find the balance in the account after 7 years.

5.  Suppose that you deposit $10,500 is invested in an account with an APR of 2.75% compounded daily. Find the future value of the account in 8 years.

 
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MKT301 Price

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SLP Assignment

By now you should have a pretty good idea about the major information sources available on the company you have chosen for your SLPs (Keurig Coffee Maker). Unfortunately, few if any companies will directly admit what pricing strategy they use. Most will say “of course we are charging you the lowest possible price”. But find out what you can about your company’s pricing strategy and also do some research on what some of your company’s competitors charge for the same products.

When you have finished researching about your company’s prices, answer the following questions:

  1. How does your company’s prices compare to competitors who sell the same or similar products? Overall, do your company’s prices seem high or low?
  2. Do you think your company is basing their pricing mostly on cost (such as a cost-plus approach) or are other factors at play? Consider the concepts of prestige pricing mentioned in Forsyth (2007) or value-based pricing mentioned in the Pearson tutorial.
  3. Discuss at least three other pricing strategies from the background materials and explain whether or not you think your company is using these strategies. Explain your reasoning, and remember to cite the sources where you read about the pricing strategies from in your answer.

SLP Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions, and don’t go off on tangents or devote a lot of space to summarizing general background materials.
  • Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure it is from a credible source.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” on the TLC portal.

As with Modules 1-3, start off by reviewing the Pearson tutorial:

Pricing. (2014). Pearson Learning Solutions. New York, NY.

The following reading is relatively simple and reinforces the discussion of some of the key pricing strategies discussed in the Pearson tutorial such as skim, penetration, and cost-plus pricing and also covers some additional pricing strategies.

Richardson, N. & Gosnay, R. (2011). Chapter 7: You paid how much? Develop Your Marketing Skills- Creating Success Series. Kogan Page Ltd., London, GBR.

Now read up on pricing strategy in more detail with the following two readings:

BPP Learning Media. (2013). Chapter 10: Pricing. Marketing Principles: Course Book. London: BPP Learning Media. [EBSCO eBook Collection]

Forsyth, P. (2007). Chapter 4: Pricing policy and tactics. Demystifying Marketing: A Guide to the Fundamentals for Engineers. London: IET. [EBSCO eBook Collection]

Optional Reading

Richardson, N. & Gosnay, R. (2010). Chapter 7: You paid how much? Creating Success: Develop Your Marketing Skills. Kogan Page Ltd., London, GBR. [Ebrary]

Chartered Institute of Management Accountants (2013). Chapter 6: Pricing decisions and pricing strategies. Performance Management. London: BPP Learning Media. [eBook Business Collection]

 
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MKT301 Price

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Case Assignment

To start off this assignment, first make sure to review the required background materials carefully and make sure you have a solid understanding of the various pricing strategies and when they are typically used.  There is also a listing of optional readings that may help you with the concepts and could serve as useful references for this assignment.

Once you have finished reviewing the background materials, think carefully about the following situations and write a four- to five-page paper discussing what pricing strategy you would recommend in each of the situations.  For each recommendation, make sure to explain your reasoning and to cite one of the required background readings in support of your recommendation. Make sure to cite at least three sources from the background materials in your paper:

  1. A company has developed a new 3D television with outstanding displays.  The company has a patent on a new technology that doesn’t require glasses to see the 3D effect and has a display far better than those of any competitor’s 3D televisions.  The company still has to compete with other television manufacturers, but because of the patent and superior technology it is likely to have a large advantage in the 3D television market for at least a year or two.
  2. A brand new company has developed a new dishwater detergent which is comparable to other major brands in quality, but the company has developed a new manufacturing technology that over a period of time should be able to produce detergent at a cheaper cost than any competitor.  The cost of the new manufacturing equipment was high, but once the equipment is paid off it should be very cheap to produce each bottle of detergent.
  3. You have just opened up a new electronics shop and Apple will be releasing their latest iPhone in a few days.  You are confident that once customers come into your shop they will be impressed with your large selection and knowledgeable and friendly sales staff and will become loyal customers.  However, given the nearby location of Best Buy and other popular electronics shops it will be a challenge to get customers into your shop.  So the first big pricing decision you have to make is what to charge for iPhones.
  4. You have started a new fashion company, and your partner in this business is one of the top designers in Italy.  You and your business partner’s plan is to become known as one of the premier manufacturers and designers of blue jeans in the world, and hope to have a very high end brand well known among the wealthy and fashion conscience.

Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions, and don’t go off on tangents or devote a lot of space to summarizing general background materials.
  • Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred.  If you find articles on the internet, make sure it is from a credible source.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” on the TLC portal.

As with Modules 1-3, start off by reviewing the Pearson tutorial:

Pricing. (2014). Pearson Learning Solutions. New York, NY.

The following reading is relatively simple and reinforces the discussion of some of the key pricing strategies discussed in the Pearson tutorial such as skim, penetration, and cost-plus pricing and also covers some additional pricing strategies.

Richardson, N. & Gosnay, R. (2011). Chapter 7: You paid how much? Develop Your Marketing Skills- Creating Success Series. Kogan Page Ltd., London, GBR.

Now read up on pricing strategy in more detail with the following two readings:

BPP Learning Media. (2013). Chapter 10: Pricing. Marketing Principles: Course Book. London: BPP Learning Media. [EBSCO eBook Collection]

Forsyth, P. (2007). Chapter 4: Pricing policy and tactics. Demystifying Marketing: A Guide to the Fundamentals for Engineers. London: IET. [EBSCO eBook Collection]

Optional Reading

Richardson, N. & Gosnay, R. (2010). Chapter 7: You paid how much? Creating Success: Develop Your Marketing Skills. Kogan Page Ltd., London, GBR. [Ebrary]

MKT301 Price (Case Assignment)Chartered Institute of Management Accountants (2013). Chapter 6: Pricing decisions and pricing strategies. Performance Management. London: BPP Learning Media. [eBook Business Collection]

 
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The Money Market

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Submit a 4- to 5-page paper that addresses the following questions. Be sure to use references within the paper to support your answers.

  1. Are credit cards or debit cards money? Explain your answer.
  2. “When the Fed makes an open market purchase of government securities, the quantity of money will eventually decrease by a fraction of the initial change in the monetary base.” Is the previous statement correct or incorrect? Explain your answer.
  3. Monetary policy is action taken by the Fed to influence the level of real GDP. Suppose the Fed wants to increase the money supply. What three tools could the Fed use to achieve this goal? Be specific in your answer and discuss the implications of this policy.
  4. The problem typically during a recession is not that there is too little money, but too little spending. If the problem was too little money, what would be its cause? If the problem was too little spending, what could be its cause? (Be sure to use some concepts from the previous module as well).

Assignment Expectations

Use concepts from the modular background readings as well as any good quality resources you can find. Be sure to cite all sources within the text and provide a reference list at the end of the paper.

Length: 4–5 pages double-spaced and typed.

The following items will be assessed in particular:

  • Your ability to understand an application of monetary policy.
  • Some in-text references to the modular background material (APA formatting recommended).
  • The essay should address each element of the assignment. Remember to support your answers with solid references including the Case readings.

Required Material

Money and
the Banking
System 		http://www.pearsoncustom.com/mct-comprehensive
/asset.php?isbn=1269879944&id=12277 		Interactive
Tutorial

Read the Money Market and Money and Inflation sections only in the link below. (Investments sections are optional.)

The
Money
Market 		http://www.pearsoncustom.com/mct-comprehensive
/asset.php?isbn=1269879944&id=11521 		Interactive
Tutorial
 
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Promotion SLP

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Continue to do research on the company you wrote about for Modules 1 and 2 (Keurig Coffee Makers). Now focus your research on this company’s promotion and communications strategy. Find out as much as you can about the company’s promotion mix.

Before starting on your paper make sure you are familiar with the five main aspects of the promotion mix – advertising, public relations, personal selling, sales promotion, and direct marketing. Review all of the background materials regarding these five aspects, and make sure to include in your paper references both to sources of information on your chosen company and to the required background readings. When you have finished researching your company’s promotion strategies and thoroughly reviewed the main promotion strategies covered in the background readings, write a two- to three-page paper addressing the following questions:

  1. What kind of advertising campaigns is this company currently engaged in? What kind of media do they advertise in, for example television, the internet, etc.?
  2. What kind of public relations efforts does this company engage in?
  3. Does this company ever use sales promotions such as coupons, giving away free samples, etc.? 
  4. Does this company use personal selling at all? If so, did you ever deal with one of this company’s salespersons when you purchased their product?
  5. Does this company use direct marketing? For example, do they send out emails to customers? Or use telemarketing?

SLP Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions, and don’t go off on tangents or devote a lot of space to summarizing general background materials.
  • Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure it is from a credible source.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” on the TLC portal.

The following book chapter provides a solid overview of the five main promotion strategies along with other aspects of marketing communication. Pay special attention to pages 19-29 including Tables 1.3 and 1.4 that compare the different promotion strategies:

Fill, C. (2009). Chapter 1: Introduction to marketing communications. Marketing Communications: Interactivity, Communities and Content. Prentice Hall, New York. http://catalogue.pearsoned.co.uk/assets/hip/gb/hip_gb_pearsonhighered/samplechapter/FillC01.pdf

The following reading goes into even more detail about the pros and cons of specific choices of media and other choices in promotion strategies. Pay special attention to the section “Key Media Characteristics” on page 141-144 as this table will give you a summary of the different types of media used and pros and cons of each:

BPP Learning Media. (2013). Chapter 4: Section 5: Media planning. Marketing and Sales Strategy: Course Book, pp. 136-144. London: BPP Learning Media. [EBSCO eBook Collection]

Richardson, N. & Gosnay, R. (2011). Chapter 8: How communication works. Develop Your Marketing Skills- Creating Success Series. Kogan Page Ltd., London, GBR.

 
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Promotion

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The format of this assignment is similar to that of the previous case assignment, as you will again be giving recommendations based on a series of situations that a company might face. Of course, make sure to thoroughly review the background materials and make sure you have a strong familiarity with the five main promotional strategies and advantages, disadvantages, and challenges of each.  You should also familiarize yourself with the advantages and disadvantages of different types of media.

For each of the following situations below, give a recommendation for A) which one or two of the five main promotional strategies should the company emphasize, and B) one or two types of media should the company emphasize in their promotions, and C) at least one reference from the background materials in support of your recommendations. Your paper should be four to five pages in length, and should include at least three references in total from the required readings.

  1. A company has developed some advanced new animation software for use in making professional quality animated television shows and movies.  This company’s customers will be small in number overall – the major movie and television studios, a few independent studios, and some of the larger animation schools.
  2. A new toy has come out shortly before Christmas which is based on a popular TV show for kids.  The producer of the toy is hoping for big sales during the holiday season, as Christmas is when they make most of their profits for the year.  But due to licensing issues they had faced delays in releasing the product and only have a short time before Christmas to get the word out about their new toy.
  3. A major food manufacturer is planning to come out with a brand new fiber drink designed to promote colon and intestinal health.  The target market is senior citizens.
  4. You are running a small airline that connects a few regional cities.  Your sales are generally high which indicates that there is a strong market for flights that connect these cities.  However, your research department has found that you have a low rate of repeat customers compared to similar airlines.

Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions, and don’t go off on tangents or devote a lot of space to summarizing general background materials.
  • Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred.  If you find articles on the internet, make sure it is from a credible source.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide”, which is found under “My Resources” on the TLC portal.

The following book chapter provides a solid overview of the five main promotion strategies along with other aspects of marketing communication. Pay special attention to pages 19-29 including Tables 1.3 and 1.4 that compare the different promotion strategies:

Fill, C. (2009). Chapter 1: Introduction to marketing communications. Marketing Communications: Interactivity, Communities and Content. Prentice Hall, New York. http://catalogue.pearsoned.co.uk/assets/hip/gb/hip_gb_pearsonhighered/samplechapter/FillC01.pdf

The following reading goes into even more detail about the pros and cons of specific choices of media and other choices in promotion strategies. Pay special attention to the section “Key Media Characteristics” on page 141-144 as this table will give you a summary of the different types of media used and pros and cons of each:

BPP Learning Media. (2013). Chapter 4: Section 5: Media planning. Marketing and Sales Strategy: Course Book, pp. 136-144. London: BPP Learning Media. [EBSCO eBook Collection]

Richardson, N. & Gosnay, R. (2011). Chapter 8: How communication works. Develop Your Marketing Skills- Creating Success Series. Kogan Page Ltd., London, GBR

 
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