Global Business Plan

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Resources: Table 8.1 on page 139 of Managing Innovation and Entrepreneurship, Ch. 8 and the organization you selected in the Week 2 Individual Assignment (attached)

Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with detailed speaker’s notes explaining each slide using the same organization you selected in Week 2.

Create a business plan for this organization to enter a global market in which they are not already doing business (see section 2 of Table 8.1)-(attached). Be sure to include the following:

  • Description of the Business
  • Description of the Industry
  • Technology Plan
  • Marketing Plan
  • Financial Plan
  • Production Plan
  • Organizational Plan
  • Operations Plan
  • Include at least 2 of the 7 recommended appendices (exhibits) as listed in Section 3 of Table 8.1 (attached)
 
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Case Study

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For this assignment,  two journal (peer-reviewed) articles about management control processes. Please be sure that you have at least 3 in text citations. You will have at least 3 references with the two journal articles and the text book. You will also be assessed on the Institutional Learning Outcome of Information Literacy in this assignment.

Describe institutional owners and explain their roles and responsibilities within the organization.   The second section of this paper will describe how three management control processes: measuring divisional performance, allocating corporate capital, and transferring intermediate products are used to help implement a corporate diversification strategy

 
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Darwin's Theory

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The minimum length for this assignment is 1,200 words. Be sure to check your Turnitin report for your post and to make corrections before the deadline of 11:59 pm Mountain Time of the due date to avoid lack of originality problems in your work.

Darwin was not the first to consider evolution as a process but he did come up with the first effective explanation for how it happens. Describe Darwin’s theory of evolution by natural selection. Explain how this theory was a major advance over prior ideas as to how organisms changed over time. Give evidence in support of evolution and describe the driving forces for evolutionary change.

Submission Details:

  • Submit your document to the Submissions Area by the due date assigned.
 
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Economic

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It is difficult to say that maintaining a positive and healthy relationship with the local population is of greater or lesser importance over maintaining strong financial health. Should city managers and directors have to select one over the other? In my opinion, you can choose both, even when you must focus on upcoming challenges with revenue. In my eyes, it is the responsibility of public officials to ensure their local government has financial strength; and is successful in providing and employing the necessary operations and services they promise their communities; whereas they maintain a positive and healthy relationship with the local population. By no means am I signifying this is an easy process; nor am I saying that these officials will appease each and every individual making up the local population. What I am getting at is City Managers, Town Councils, Directors, and more must always make an effort to have a healthy relationship with the community and always be transparent in their actions. When facing challenges such as revenue shortages, these public servants, such as City Managers and Finance Director’s, are forced to put the overall health of the organization ahead of whether or not the local public will be happy with the necessary implementations to address such issues.

The wise way to address this kind of issue which does not require a choice between the two is to involve, educate, and receive feedback from the public. Devise a plan internally of how to address an issue such as revenue shortage. Then take that plan and be transparent with the local population. Let them know what’s happening and what plan the organization has devised. Make them feel involved and provide clarity on why they may see increases in service fees or raised taxes. Welcome their feedback and see if they can generate any ideas. When you involve the public and make them feel heard they (1) feel valued and (2) are educated on the manner and feel like you are being transparent and straightforward.  

 
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Economic Brief

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  • Explain economic principles and their applications in the real world.
  • Summarize the different types of market structures and the role of government in economics.

In the workplace, we are often asked to create “briefs.” A brief provides a snapshot, or short, written summary, of a situation or event that has occurred. It is generally just a few pages long and may include additional visuals like a graph, chart, or table. In this assignment, write a brief about economic concepts in an industry that interests you.

I have selected from NAICS Search Retail Trade is 448   Clothing and Clothing Accessories Stores

Instructions

Review your previous chapter readings and use the resource above to develop an economic brief that is two to three (2-3) pages long in which you:

  1. Select an industry and describe the goods and/or services this industry produces. Use the NAICS resource above to help you select an industry (and/or subsector) for your brief. 
  2. Identify this industry’s market structure and at least two or more market characteristics that support this market structure. (Market structures are covered in Weeks 3 and 4.) 
  3. Describe any notable microeconomic relationships, market outcomes, and/or trends in this industry. Include a graph, chart, or table containing related data. (Microeconomic relationships and market outcomes are covered in Weeks 2 through 4.) 
  4. How might government impact this industry’s market prices, output, and/or market structure? (Government intervention through price controls, industry regulations, and antitrust enforcement .
    • Your brief should include a cover page. 
    • Your brief should be two to three (2-3) pages in length (not including the cover page), double-spaced, 12-point font.
    • Your brief should include a minimum of one (1) reference/citation in the text.
 
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Tariffs In Economics

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Begin this exercise by searching for scholarly sources describing one case of a tariff levy and another case in which policymakers opted to implement one or more nontariff barriers.

Then write and submit a critical essay that compares tariffs with nontariff trade barriers based on your case studies. In your response, address each of the following items:

  • In each of your examples, describe why policymakers chose to deploy one form of trade protection — tariffs or nontariff barriers — over the other.
  • Evaluate whether the purpose and objectives underlying the decision to deploy a specific type of protection were achieved.
  • Evaluate any additional economic benefits or costs associated with the decision to implement a particular type of trade barrier that may not have been planned or anticipated by policymakers. Include in this evaluation an analysis of the issues relating to welfare effects and the distribution of costs/benefits within each country.
http://csuglobal.libguides.com/intbus
http://csuglobal.libguides.com/intbus
 
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The Price Elasticity of Demand and Tariffs

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In this week’s discussion your are going to be the CEO of a company.  You will have to explain to your Board of Director how proposed tariffs will likely effect your profits. First, select one company.

Fresh Foods on the Move – Fresh Foods on the Move imports fruits and vegetables from Mexico for sale to large manufacturers who process those products which are largely sold in grocery stores in the US. The price elasticity of demand for food in a wealthy nation like the US is approximately 0.15.

We Build Big – We Build Big is one of the largest developers of residential structure in the US.  We Build Big, builds every thing from apartment complexes to new single family homes.  Critical materials such as lumber, gypsum board, fabricate metal etc are largely imported both Canada and Mexico.  The price elasticity of demand for housing is 1.0.

Any US Auto Maker – Any US Auto Maker motor company is one of the oldest and one of the largest auto manufacturers in the US.  The Any US Auto Maker supply chain crosses both the Canadian and the Mexican boarder and parts of every car assembled in the US may cross the boarder and pay a tariff multiple times.  The price elasticity for automobiles is 1.2.

Now explain:

  • Is the demand curve relatively elastic, inelastic or unitary elastic.  For every 10% increase in the price of the good you sell, how much does the quantity demanded decrease?
  • Given the degree of elasticity your company faces would you recommend to the Board that you pass on to the consumer: none of the cost increases from the tariff; some of the cost increase from the tariff; all of cost increases from the tariff?
  • Why is this strategy profit maximizing under the circumstances?
 
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Market Structure and Porter's Five Forces

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The Constant Fight for Profitability: 

What is market structure and what is Porter’s Five Forces?  Here is some help.  https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/38285871/entry_id/0_omjj8t4r/embed/dynamic

Select a monopolistic competitive firm and an oligopoly firm. Then apply Porter’s five forces and compare:

1) What are the challenges to profits faced by each firm?

2) Which firm is likely to have a much higher rate of return?

3) What challenges to profits arise due to supply chain and intermediary consumers such as processors and distributors?

 
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Price Discrimination: The Path to Additional Profits

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What is price discrimination?  Here is some help with the basics.  https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/38285871/entry_id/1_svaboiiy/embed/dynamic

The idea that transactions in a marketplace work like an invisible hand is to some extent the idea that when a person chooses to buy an item at a given price they are happy with the deal. There is no coercion. If the person really does not like the deal they simply walk away.

Given that background. Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than you will charge your smaller customers? She is arguing it is unethical. 

Explain why both customers will be satisfied with the deal. 

What kind of price discrimination is this type of segmentation and how will the plan increase revenue?

 
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Problem Set

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Due Week 5 and worth 250 points

Problem 1: Using the Marginal Approach (40 points)

Suppose your company runs the shuttle business for a hotel to and from the local airport. The costs for different customer loads are:

1 customer:  $30

2 customers: $32

3 customers: $35

4 customers: $38

5 customers: $42

6 customers: $48

7 customers: $57

8 customers: $68.

  1. What are your marginal costs for each customer load level?
  2. If you are compensated $10 per ride, what customer load would you choose?

Problem 2: Elasticity and Pricing (40 points)

Suppose the number of firms you compete with has recently increased. You estimated that as a result of the increased competition, the demand elasticity has increased from –2 to –3 (i.e., you face more elastic demand). You are currently charging $10 for your product. What is the price that you should charge if demand elasticity is -3?

Problem 3: Price Discrimination (40 points)

An amusement park, whose customer set is made up of two markets, adults and children, has developed demand schedules as follows:

Price ($)      Quantity of Adults           Quantity of Children

5                             15                                      20

6                             14                                      18

7                             13                                      16

8                             12                                      14

9                             11                                      12

10                           10                                      10

11                             9                                        8

12                             8                                        6

13                             7                                        4

14                             6                                        2

The marginal operating cost of each unit of quantity is $5. Because marginal cost is a constant, so is average variable cost. Ignore fixed costs. The owners of the amusement part want to maximize profits.

Calculate the price, quantity, and profit if:

  1. The amusement park charges a different price in each market.
  2. The amusement park charges the same price in the two markets combined.
  3. Explain the difference in the profit realized under the two situations.

Problem 4: Bundling (40 points)

Time Warner could offer the History channel (H) and Showtime (S) individually or as a bundle of both.

Suppose the reservation prices of customers 1 and 2 (the highest prices they are willing to pay) are presented in the boxes below.

The cost to Time Warner is $1 per customer for licensing fees.

Preferences

                                           Showtime              History Channel

Customer 1                              9                                  2

Customer 2                              3                                  8

  1. Should Time Warner bundle or sell separately?
  2. Should Time Warner bundle if everyone likes Showtime more than the History channel (i.e., preferences are positively correlated).
  3. Suppose Time Warner could sell Showtime for $9, and History channel for $8, while making a Showtime-History bundle available for $13. Should it use mixed bundling (i.e., sells products both separately and as a bundle)?
 
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