Quiz #4

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QUESTION 1

  1. Jay Coleman just graduated. He plans to work for five years and then leave for the Australian “Outback” country. He figures that he can save $3,500 a year for the first three years and $5,000 a year for the next two years. These savings will start one year from now. In addition, his family gave him a $2,500 graduation gift. If he puts the gift, and the future savings when they start, into an account that pays 7.75% compounded annually, what will his financial “stake” be when he leaves for Australia five years from now? Round off to the nearest $1.
1. $36,082
2. $30,003
3. $27,178
4. $24,725

10 points   

QUESTION 2

  1.  Find the present vale of the following stream of cash flows assuming that the firm’s cost is 14% and that these amounts are received at the end of each year.

Year                            Amount

1 – 5                            $20,000/yr

6 – 10                          $35,000/yr

1. $135,450
2. $187,500
3. $126,465
4. $131,067
5. $98,690

10 points   

QUESTION 3

  1. If the NPV of a project is positive, then the project’s IRR ________ the required rate of return.
1. must be greater than
2. must be less than
3. could be greater or less than
4. cannot be determined without actual cash flows

5 points   

QUESTION 4

  1. Table 1

Jones Company Financial Information

December 2008 December 2009
Net income $1,500 $3,000
Accounts receivable 750 750
Accumulated depreciation 1,125 1,500
Common stock 4,500 5,250
Paid-in capital 7,500 8,250
Retained earnings 1,500 2,250
Accounts payable 750 750

Based on the information in Table 1, calculate the after tax cash flow from operations for 2009 (no assets were disposed of during the year, and there was no change in interest payable or taxes payable)

1. $4,500
2. $3,375
3. $3,900
4. $2,980

10 points   

QUESTION 5

  1. Below are the expected after-tax cash flows for Projects Y and Z. Both projects have an initial cash outlay of $20,000 and a required rate of return of 17%.
  Project Y Project Z
Year 1 $12,000 $10,000
Year 2 $8,000 $10,000
Year 3 $6,000 0
Year 4 $2,000 0
Year 5 $2,000 0
  • Project Y’s IRR is:
1. 12.51%
2. less than zero.
3. 22.51%.
4. less than 17%.

10 points   

QUESTION 6

  1. Wright’s Warehouse has the following projections for Year 1 of a capital budgeting project.

Year 1 Incremental Projections:

Sales $200,000 
Variable Costs $120,000 
Fixed Costs $40,000 
Depreciation Expense $20,000 
Tax Rate 40%

Calculate the operating cash flow for Year 1.

1. $52,000
2. $32,000
3. $72,000
4. $12,000

15 points   

QUESTION 7

  1. Armadillo Mfg. Co. has a target capital structure of 50% debt and 50% equity. They are planning to invest in a project which will necessitate raising new capital. New debt will be issued at a before-tax yield of 12%, with a coupon rate of 10%. The equity will be provided by internally generated funds. No new outside equity will be issued. If the required rate of return on the firm’s stock is 15% and its marginal tax rate is 40%, compute the firm’s cost of capital.
1. 11.1%
2. 7.2%
3. 13.5%
4. 12.5%

10 points   

QUESTION 8

  1. $1,200 is received at the beginning of year 1, $2,200 is received at the beginning of year 2, and $3,300 is received at the beginning of year 3. If these cash flows are deposited at 12 percent, what will be their combined future value at the end of year 3?
1. $12,520
2. $9,413
3. $8,342
4. $8,735

10 points   

QUESTION 9

  1. The degree of operating leverage is defined as:
1. % change in EBIT/ % change in contribution margin
2. % change in EBIT/ % change in variable cost
3. % change in sales/ % change in EBIT
4. % change in EBIT/ % change in sales

10 points   

QUESTION 10

  1. What price must a company typically pay to buy another company? The price will:
1. include some premium over the current market value of the target’s equity.
2. include some discount relative to the current market value of the target’s equity.
3. be the book value of the target’s equity.
4. be the market value of the target’s equity.

5 points   

QUESTION 11

  1. If a loan is compounded monthly, the effective annual rate will always be ____________ the nominal rate.
1. equal to
2. less than
3. greater than
4. There is no correct answer.
5. you cannot tell without further information

5 points   

QUESTION 12

  1. You are considering the purchase of Hytec bonds that were issued 14 years ago. When the bonds were originally sold, they had a 30-year maturity and a 14.375% coupon interest rate that is payable semiannually. The bond is currently selling for $1,508.72. What is the yield to maturity on the bonds?
1. 8.50%
2. 7.67%
3. 14.38%
4. 11.11%

10 points   

QUESTION 13

  1. The Seattle Corporation has been presented with an investment opportunity which will yield cash flows of $30,000 per year in Years 1 through 4, $35,000 per year in Years 5 through 9, and $40,000 in Year 10. This investment will cost the firm $150,000 today, and the firm’s cost of capital is 10%. Assume cash flows occur evenly during the year, 1/365th each day. What is the payback period for this investment?
1. 4.35 years
2. 3.35 years
3. 3.72 years
4. 4.86 years
5. 5.23 years

10 points   

QUESTION 14

  1. Seven Eleven Stores is planning an expansion project that it desires to finance with newly issued preferred stock. The firm has an outstanding issue of preferred stock that pays a dividend of $4.25 per share, which is trading for $65 per share. The investment bankers have advised Seven Eleven that flotation costs will be 8% per share. What will be the cost of the newly issued preferred shares?
1. 8.3%
2. 7.1%
3. 9.7%
4. 6.5%

10 points   

QUESTION 15

  1. If you purchased a share of Mico.com stock on March 1, 1993 for $45 and you sold the stock at $168 on February 28, 1998, what was your annual rate of return on the stock?
1. 50%
2. 75%
3. 30%
4. 20%
5. 83%

5 points   

QUESTION 16

  1. Lambda Co. has bonds outstanding that mature in 10 years. The bonds have $1,000 par value, pay interest annually at a rate of 9%, and have a current selling price of $1,125. The yield to maturity on the bonds is:
1. 7.20%.
2. 14.40%.
3. 10.12%.
4. 9%.

10 points   

QUESTION 17

  1. The director of capital budgeting of South Park Development Corporation is evaluating a project that will cost $200,000; it is expected to last for 10 years and produce after-tax cash flows, including depreciation, of $44,503 per year. If the firm’s cost of capital is 14% and its tax rate is 40%, what is the project’s IRR?
1. 12%
2. -5%
3. 14%
4. 8%
5. 18%

10 points   

QUESTION 18

  1. Recently, Ohio Hospitals filed for bankruptcy. The firm was reorganized as American Hospitals, Inc., and the court permitted a new indenture on an outstanding bond issue to be put into effect. The issue has 10 years to maturity and coupon rate of 10 percent (I = $100) paid annually. The new agreement allows the firm to pay no interest for the first 5 years, then to resume interest payments for the next five years, and at maturity in 10 years, to repay the principal plus the interest that was not paid for the first five years, but without paying “interest on the deferred interest.” If the required rate of return is 20 percent, what should the bonds sell for in market today?
1. $576
2. $895
3. $362
4. $456

15 points   

QUESTION 19

  1. The IRR assumes that cash flows are reinvested at the cost of capital.

 True

 False

5 points   

QUESTION 20

  1. No adjustment is made in the cost of preferred stock for taxes since preferred stock dividends are not tax-deductible.

 True

 False

 
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Assignment 2: Marketing Plan

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(Use the business you created in assignment 1)

For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)

Write the 5-page marketing plan and sales strategy section of your business plan in which you do the following:

1. Define your company’s target market.

  1. Analyze the types of       consumers who will be drinking your beverage in demographic terms (i.e.,       age, education level, income, gender, ethnic group, etc.). Outline the       demographic information for your company specified on the worksheet in       the course text (p. 107 | Demographic Description).
  2. Support your analysis       with actual data on the size of the demographic groups in your local       community (nearby zip codes).

o Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). 

2. Assess your company’s market competition.

  1. Use the factors listed in       the course text graphic (p. 123 | Assess the Competition) to       assess your company’s market competition.
  2. Defend your plan to       differentiate yourself from the competition using the information       detailed on the worksheet in the text (p. 131 | Market Share       Distribution).

o Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.

o Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks. 

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.

·  

  • Hints: Before you choose your marketing vehicles, you must        determine the message you want to convey through those vehicles.

4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective.

o Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p. 171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores, you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include sampling in grocery stores, building a following on social media, sponsoring events, and exhibiting at trade shows attended by retailers. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

o Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

5. Format your assignment according to these formatting requirements:

a. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

b. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions.

c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. 

 
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APPLIED QUANTITATIVE METHODS

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Project 3 is a sometimes assigned as a group project. Based on student feedback in previous terms, I will allow this as an individual project.  If you want, you may complete this project as an individual or as part of a team.  If you complete as in individual, of course, you must take on all group roles!

Below are the “team” instructions.  If you prefer to work alone, you must complete the whole project on your own.

The first part of your assignment (in which you can lock in 5 points!) is to decide each of the roles.

Each team will have:

  • One leader (automatically assigned) in charge of coordinating the team and helping make sure that each person does their part.
  • One member will be a proofreader, in charge of the final check at the end.
  • One member will be in charge of putting the final touches (in Tableau, Excel, or elsewhere) on any graphics included in your report.
  • Four member teams will also have the luxury of a software guru, someone who commits to make sure the regressions are being run properly by checking (for instance) Excel answers vs. Statgraphics and making sure they agree.
  • All team members will contribute to a rough draft and team decision making.

Deliverable #1: Send me (your instructor) an email with each group member’s name and the role they will take on the team. Cc all members of the group. (Example: “Sally is leader, Tom’s finalizing the graphs, Ursula will proofread and Vivian has agreed to check the software.”) [5 points]

After you send me your first deliverable, you will choose a state and use its data file to predict household income (HINCP) using other variables in the data set using mulitple linear regression. Your final model should have a reasonable r squared and an overall “significant” p-value. Do not use FINCP as a predictor! FINCP is family income, and saying that we can predict a household’s income if we know the family’s income is very nearly a circular argument.  For the vast majority of Americans, family income and household income are the same thing.  Similarly, do not use any predictor variable (like OCPIP) that is calculated using household income.  If you already know household income (which is used to calcuate OCPIP), then it should be pretty darn easy to predict household income!  If any of your predictors have large p-values, be sure to justify why you are including them. Every student in the group should contribute to and comment on the body of the report, even if grammar and graph details are left to individual group members. 

To really impress, make a prediction for a particular household with a given set of predictor variables.

Deliverable #2: Upload your report to Canvas by the deadline.

5 points: Model, including statgraphics output including ANOVA and coefficient tables but NOT any automated “explanation” such as StatGraphic’s “The StatAdvisor”.

5 points: 1-4 complete sentences describing your model

5 points: Graph. Remember your principles of data viz!  

5 points: Comment on outliers, patterns [this exploration should also include a scatterplot matrix for your predictor variables: pairs() in R or plot>multivariate visualization>scatterplot matrix in Statgraphics]

5 points: R squared better than 25% (partial credit for getting close)

5 points: Describe each independent variable (what is it?).  If your final model included less than 4 predictors, describe other variables you considered but did not include.  Describe a minimum of four variables.

5 points: For each independent variable, speculate on its sign and value (why is it positive/negative? is it “big” or “small” in its effect?)

 
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Marketing

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SCENARIO

You are the ethics officer of a marketing firm. The company prides itself on only engaging in ethical business practices. In order to ensure that all of its employees understand corporate ethical policy, new employees must attend an ethics training as part of the onboarding process. Additionally, every employee must attend an annual ethics training. These ethical training programs are developed by the marketing firm’s ethics officer (you), the marketing firm’s human resources (HR) director, and an outside consulting firm.

In a joint development session, the team works through the training development materials that will be presented at this year’s two-day ethics training session. This year, the focus is on two primary topics: employees’ rights and responsibilities in the workplace and employer’s ethical responsibilities toward employees. In addition, hypothetical ethical scenarios are developed to evaluate the employees’ understanding of company ethical standards, general ethical decision-making, and desired courses of action.

REQUIREMENTS

A.  Take on the role of the ethics officer in the scenario and address the following:

1.  Describe three rights and responsibilities of employees based on the scenario.

2.  Evaluate two ethical responsibilities of the employer within the context of the employer/employee relationship described in the scenario.

3.  Develop one ethical business dilemma that can be used to demonstrate employee understanding of the company’s ethical standards.

4.  Evaluate the dilemma from part A3 from a utilitarian and relativistic perspective.

5.  Describe two common ethical decisions that reflect corporate ethics and responsibilities that employees can face while working in a corporate setting.

Note: These should be different from the ethical business dilemma in part A3.

6.  Explain why each ethical decision in part A5 presents an ethical dilemma and how an individual might justify unethical behavior (e.g., common excuses).

B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

C.  Demonstrate professional communication in the content and presentation of your submission. APA format

 
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Marketing C021200

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Note:  Students should have worked through the course of study (COS). Then this document should be used as a guide in reviewing the course of study and preparing to write your performance assessment.

All resources (video and articles) listed on this document are linked in the online textbooks in Mindtap.

Marketing C021200 (Template)

 Your Name Here

Date

A1.  New Products and Services  

Propose 2 new products or services the company can sell or offer to a global market. You should provide the name of your business, where it is located in the U.S., what it currently sells/produces/manufactures, your 2 new products/services, and the foreign country you are going to test market your products/services in. We strongly recommend students select one foreign country (outside the U.S. and its territories) to focus their responses on. The company can be existing or one you create. The 2 new products or services must be new to the (one) company you select. The 2 new products or services must be stand alone and not dependent on each other. You must set a price and charge for each of your products or services. The 2 new products or services do not need to be new to the world, just to the company you select.

o   Review: Marketing Chapter 1 “An Overview of Strategic Marketing”

§  Read the following supplemental article:  Defonseka, C. (2013). Marketing:

   The all important tool for a successful business. Canadian Manager, 38(2), 8-9.

§  Read the following supplemental article:  Queich, J. (2009). In Praise of Marketing. Harvard Business School: Working Knowledge.

§  View the following supplemental video:  “Fundamentals of Marketing Basics

    (Part 1)”.

o   Review:  Marketing Chapter 11 “Product Concepts”

§  Read the following supplemental article:  Matthews, A., David, F., & Aroy, J.

  (2011). Ahead of the Curve: Managing Product Lifecycle.

§  Read the following supplemental article: Credle, S. (2013). Lots and Lots of

  Choices – No More Time. Adweek, 54-(40), 35.

§  View the following supplemental video:  “The Five Competitive Forces That

   Shape Strategy”.

§  View the following supplemental video: “Michael Porter on Competitiveness”.

o   Review:  Marketing Chapter 12 “Developing and Managing Products”

o   Review:  Marketing Chapter 13 “Services Marketing”

o   Review:  Marketing Chapter 14 “Branding and Packaging”

A1a.    Identify need and existing global market. Provide a logical discussion of 3 research methods from the chapter readings the candidate theoretically used to determine that there is both a need as well as an existing global market for the products and/or services. The product or service selected must theoretically generate a profit for the organization. Use the list of research methods (i.e. surveys, focus groups, etc.) in Chapter 3 Section 5b of the Marketing Strategies text and the methods discussed in Chapters 5 & 6 of the Marketing text to select 3 research methods to base your theoretical discussion on.

o   Review:  Marketing Strategy Chapter 3 “Collecting and Analyzing Marketing Information”

o   Review:  Marketing Chapter 5 “Market Research and Information Systems”

o   Review:  Marketing Chapter 6 “Target Markets: Segmentation and Evaluation”

§  Read the following supplemental article:  “10 Questions to Ask Before Determining Your Target Market”.

§  Read the following supplemental article:  “Five Recommendations for Using Existing Segmentation Online.”

§  Read the following supplemental article:  “Get on Target.”

§  Read the following supplemental article:  “Precious Bundles of Insight.”

§  Read the following supplemental article:  “How to Narrow Your Target Market”.

§  View the following supplemental video: “Target Markets: Segmentation and Evaluation”.

o   Review:  Marketing Chapter 8 “Business Markets and Buying Behavior”

A1b.   Competitive Advantage. Provide a logical explanation of 1 competitive advantage to the company that will be attained by offering each new product and/or service to a global market. Be sure to name your competitor(s) and discuss your products/services in relation to a competitors.

o   Review: Marketing Chapter 2 “Planning, Implementing, and Evaluating Marketing

    Strategies”

§  Read the following supplemental article:  “Getting the Marketing Mix Right”.

§  View the following supplemental video:  “Best Marketing Strategy Ever! Steve Jobs Think Different/Crazy One Speech (with real subtitles)”.

§  View the following supplemental video: “Effective Marketing Strategies”.

o   Review Marketing Strategy Chapter 4 “Developing Competitive Advantage and

    Strategic Focus” and complete the following activities:

§  Review section 4-6a (“Lessons from Chapter 4”)

§  Review section 4-6b (“Questions for Discussion”)

§  Read the following supplemental article: “How Corporate Learning Drives Competitive Advantage”

A1c.    Risks in Product/Service Launch. Provide a logical discussion of 2 inherent risk(s) associated with launching the new products and/or services in the country you selected and how to minimize these risks. State each risk, discuss why it is a risk for your company, and what action you can take to reduce each risk.

o Review:  Marketing Chapter 15 “Marketing Channels and Supply-Chain Management”

§  Read the following supplemental article:  Blanchard, D. (2011). Marketing Could Be Your Demand Chain’s Weakest Link Industry Week/IW, 260(1),

  48-49.

§  View the following supplemental video:  Adidas on reshaping the supply chain for consumer-direct business

o Review:  Marketing Chapter 9 “Reaching Global Markets”

A2. Customer Relationship Management (CRM)  

CRM System. Name the customer relationship management software system you prescribe/recommend to track product and/or service inquiries and sales and provide a logical justification of why you selected the software. Discuss 4 or 5 major features or functions of the system and why you feel they are good aspects. You will need to research the CRM software.

o   Review: Marketing Chapter 5  “Marketing Research and Information Systems”

§  Read the following supplemental article: Rigby, D., Reichhled, F., & Dawson, C. (2013). Winning Customer Loyalty is the Key to a Winning CRM Strategy.

§  View the following supplemental video: “Martha Rogers: Customer Relationship Management (CRM) Strategy Expert and Keynote Speaker”

§  View the following supplemental video: “The Ultimate Question: Earn the Loyalty of Your Customers” (Franklin Covey).

o   Review Marketing Strategy Chapter 5 “Customers, Segmentation, and Target Marketing” and complete the following activities:

§  Review section 5-6a (“Lessons from Chapter 5”)

§  Review section 5-6b (“Questions for Discussion”)

A2a.  CRM Practices. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in your foreign country. Provide examples specific to your products and services.

o   Review:  Marketing Chapter 7 “Consumer Buying Behavior”

§  Read the following supplemental article:  Krell, E. (2005). The 6 Most Overlooked Customer Touch Points.

§  Read the following supplemental article:   Polla, A. (2013). Where the Shoppers Are: Mass Beauty, Retail Evolves. Global Cosmetic Industry, 181(7), 34-37.

§  View the following supplemental video: “The Job to be Done”.

o   Review Marketing Strategy Chapter 10 “Developing and Maintaining Long Term Customer Relationships” and complete the following activities:

§  Review section 10-4a (“Lessons from Chapter 10”)

§  Review section 10-4b (“Questions for Discussion”)

A3. Distribution Channels

Distribution Channel. Name and discuss at least 1 distribution channel for the 2 new products and/or services in the country you selected. The distribution channel relates to how customers will obtain/buy the products/services you are selling in the country you selected. You must discuss exporting your products or services (or some aspect of your product/service) from the U.S. to the foreign country you selected to test market your products/services in.

A3a. Key Considerations. Name and analyze at least two key considerations for entering a global market – e.g. regional trade alliances, agreements, environmental forces. You must discuss these considerations in relation to your specific distribution channel.

o Review:  Marketing Chapter 9 “Reaching Global Markets”

§  Read the following supplemental article: Carr, M. (2013). Global Expansion  and the Need for an Effective Distribution Channel Strategy.

§  View the following supplemental video: “How Companies Break Into  Emerging Markets”.

A3b. Supply Chain. Describe your global supply chain and analyze how it may impact the product or service. The global supply chain relates to how you create/build/manufacture/package/ship the products/services to the country you selected. Once you have outlined your supply chain, discuss some disruption to that chain and the impact it would have for your business in your foreign country.

o Review:  Marketing Chapter 15 “Marketing Channels and Supply-Chain

   Management”

§  Read the following supplemental article: Blanchard, D. (2011). Marketing Could Be Your Demand Chain’s Weakest Link Industry Week/IW, 260(1),

  48-49.

§  View the following supplemental video: “Adidas on reshaping the supply chain  for consumer-directed business”.

o    Review Marketing Strategy Chapter 6 “The Marketing Program” and complete the following activities:

§  Review section 6-3

§  Review section 6-6a (“Lessons from Chapter 6”)

§  Review section 6-6b (“Questions for Discussion”)

A4 . Pricing Strategy

Pricing Strategy. Name and discuss a major pricing strategy (i.e. cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace. State the prices of your products/services.

o   Review:  Marketing Chapter 20 “Pricing Concepts”

o   Review:  Marketing Chapter 21 “Setting Prices”

§  Read the following supplemental article:   Baumgarten, J., Bushnell, O., &  Vidal, D. (2010). Pricing: The ‘Value Meal’ Approach.

§  Read the following supplemental article:  Tesseras, L. (2013). Directions to gain a comparative advantage. Marketing Week (01419285), 3.

A4a.   Costs. Identify and discuss costs associated with developing and launching the new products and/or services. Provide dollar figure examples / estimates of each of the costs you discuss.

A4b.    Consumer Acceptance. Evaluate and discuss consumer acceptance of the price set for the new products and/or services. Set a price for your products or services and discuss how your business theoretically gathered feedback from potential customers that the price would be accepted.

A4c.    Competitor Prices. Name a competitor for your products. Then evaluate and discuss competitor prices for similar products and/or services. Provide dollar figure examples of prices.

A5.  Promotional Strategy. Discuss the promotional strategy (Push or Pull strategy) you will use to promote your products and/or services in a global market.

A5a.    Media Channels. Identify 2 mass media and 2 social media channels you would use to promote your new products and/or services in a global market. Be sure to verify that your selections are allowed in your selected foreign country.

o   Review: Marketing Chapter 4 “Social Responsibility and Ethics in Marketing”

o   Review: Marketing Chapter 10 “Digital Marketing and Social Networking”

§  Read the following supplemental article: “SEO, Social Media and Digital Marketing—Don’t Be a Dinosaur”

§  View the following supplemental video: “The Future of Online Digital Marketing 2012-2015″.

A5ai.     Channel Justification. Provide a logical justification of why you selected those channels based on market segmentation.

o   Review: Marketing Chapter 17 “Integrated Marketing Communications”

§  Read the following supplemental article: Liodice, Bob. (2008)). Essentials for Integrated Marketing.

§  Read the following supplemental article: “Why Integrated Marketing Communications Is More Important Than Ever”.

§  Read the following supplemental article: “Integrated Marketing Success Stories.”

§  View the following supplemental video: “Integrated Marketing Communications and Changing Technologies”.

§  View the following supplemental video: “Integrated Marketing Communications: Big Idea versus Big Data at SES New York”.

A5b. Sales Promotion. Name and discuss 2 sales promotion activities – e.g. coupons, games, contests, sweepstakes – you would use to promote your new products and/or services in a global market.

o   Review: Marketing Chapter 18 “Advertising and Public Relations”

§  View the following supplemental video: “Branding in Relation to Marketing, Public Relations & Advertising”.

§  View the following supplemental video: “Market Trust: Build Your Brand and Reputation”.

o   Review:  Marketing Chapter 19 “Personal Selling and Sales Promotion”

§  Read the following supplemental article: “Gardner, L. (2013). Are you sure you understand the basics of successful selling? American Salesman, 58(3), 3-6”.

References

(Papers typically include 3-4 references including in-text citations formatted in APA Style to support your discussions above)

·         Paper is typically 10-15 pages in length.

·         Write in complete sentences and paragraphs. The marketing plan should be in Microsoft Word or PDF format and written in essay format.

 
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Market Environment And Research

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Develop an organizational profile for a company’s marketing environment and a short analysis of the value of secondary sources. There is no page limit for this assessment.

Understanding and tracking the marketing environment is a critical marketing function, focusing on the customer as the center of the organization’s attention. The organization can, and usually does, adjust its products, pricing, promotion, and place (distribution) to meet customer needs and to react to external forces.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Examine the basic marketing models for a business or organization. 
    • Explain how characteristics of the U.S. economy affect a company’s retail operations.
    • Explain how characteristics of the global economy affect a company’s retail operations.
    • Explain how characteristics of the legal and regulatory environment that affect a company’s retail operations.
    • Explain how characteristics of the technological forces affect a company’s retail operations.
  • Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. 
    • Explain how secondary sources of information can be used in developing an integrated marketing plan.
    • Analyze the value of secondary sources of information to business economic success.
 
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Product Offerings

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Write an analysis that compares the integrated marketing strategies of REI with those of a competitor company. There is no page limit for this assessment.

The focus of a marketing program is on summarizing the essence of the product or service through an integrated marketing effort. An integrated effort includes a thorough analysis of the company, the competition, and the customer requirements. The product line management uses design, product positioning, and other elements to present a unique set of values in the customer’s mind, either carving out a niche or maintaining market share leadership over competitive products.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Examine the basic marketing models for a business or organization. 
    • Compare product strategies of different companies with the same product category.
    • Compare distribution strategies of different companies with the same product category.
    • Compare price strategies of different companies with the same product category.
    • Compare promotion strategies of different companies with the same product category.
  • Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. 
    • Assess how an integrated marketing program contributes to a company’s economic success.
    • Assess how an integrated marketing program of a competitor company contributes to the competitor’s economic success.
 
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Product Analysis

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Write an analysis of a selected company’s product strategies, including branding, design, and product positioning. There is no page limit for this assessment.

The focus of a marketing program should be on a product or service (the first “P”). In order to market or sell a product well, you need to truly know your product. A product analysis can tell you why it sells, who buys it, and how to reach your targeted audience.

SHOW LESS

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 3: Examine the relationship of basic marketing strategies to business success. 
    • Explain how product positioning strategies contribute to competitive advantage in the marketplace.
    • Explain how a company’s product strategy attempts to carve out a niche or maintain market share leadership.
  • Competency 4: Apply effective marketing planning and implementation. 
    • Describe a selected company.
    • Describe a company’s competition in relation to its product or service.
    • Explain how a product or service meets customer requirements for the design of a product or service.
 
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Product Lifestyle

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Plan the tasks or tactics for a marketing mix in various stages of the product lifecycle, using a provided worksheet.

The task of managing a given product at any stage of that lifecycle is significant and offers multiple opportunities for success or failure.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 4: Apply effective marketing planning and implementation. 
    • Identify marketing tactics related to product, at each stage of a product lifecycle.
    • Identify marketing tactics related to price, at each stage of a product lifecycle.
    • Identify marketing tactics related to place, at each stage of a product lifecycle.
    • Identify marketing tactics related to promotion, at each stage of a product lifecycle.
 
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Place And Price Analysis

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Write an analysis of place and price (the second and third “Ps” of the marketing mix) for a selected product. There is no page limit for this assessment.

Selecting the best methodology for getting a product to the targeted customer is an essential aspect of an integrated marketing plan. The establishment of value, as manifested in a product’s price, is another essential part of a successful integrated marketing program.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 3: Examine the relationship of basic marketing strategies to business success. 
    • Analyze relationships between a company’s place strategies for a product and the company’s economic success.
    • Analyze relationships between a company’s price strategies for a product and the company’s economic success.
  • Competency 4: Apply effective marketing planning and implementation. 
    • Analyze a product’s distribution channels.
    • Analyze where a product is being sold.
    • Analyze characteristics of a product’s pricing system.
  • Competency 6: Evaluate management implications of marketing and sales plans. 
    • Describe potential management challenges related to recommended changes to a company’s place strategies.
    • Describe potential management challenges related to recommended changes to a company’s price strategies.
 
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