Write an analysis of all the aspects of promoting a selected product or service, including promoting to the customer and other promotional audiences. There is no page limit for this assessment.

The promotional aspect of marketing seeks to develop a communication plan that effectively tells the target customers what they need to know about the product or service.

SHOW LESS

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. 
  • Explain how an integrated communication aspect of a company’s integrated marketing program contributes to a company’s economic success.
• Competency 4: Apply effective marketing planning and implementation. 
  • Analyze a company’s communications strategy.
  • Assess potential improvements to a company’s promotional strategy.
• Competency 5: Develop a sales plan. 
  • Analyze promotional components of a sales approach.
• Competency 6: Evaluate management implications of marketing and sales plans. 
  • Describe the impact on management from proposed changes in a product’s promotion strategies.

• Context.docx
• Print.docx
• PromotionAnalysis.docx

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Consider a product you own and use regularly today (smart phone, e-reader, power tool, etc.). With the rapid pace of technological change, you may ask yourself how this product will change in 5 or 10 years instead of whether it will change. It may be realistic to wonder if a ubiquitous product of today could be replaced and obsolete in that amount of time. Compare the pace of change to older products such as typewriters, which sold commercially for decades without experiencing much change at all until improvements in computers, word processors, and printers rendered typewriters nearly obsolete. Similarly, services such as milk or ice delivery may have been common at one point in time but no longer exist today. As companies examine their products and services, they need to anticipate the impact of product life cycles. Each stage of the product life cycle (introductory, growth, maturity, and decline) has its unique marketing needs, which require different promotional and pricing strategies.

For this Assignment, you will apply concepts of the product life cycle, branding, pricing tactics, and distribution channel. Consider how products are improved in order to extend their product life cycle. What are some ways to make an existing product more appealing to consumers?

Consider the following scenario:

Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last about 3 years before this device is replaced by a newer version of the technology.

To prepare for this Assignment:

• Review this week’s Learning Resources.
• Review the scenario of Generic Electronics.
• Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.

By Day 7

Submit your responses to the following prompts.

• What type of brand message should Generic Electronics send to its potential customers? Explain your answer. (75 words, or 1 paragraph)
• How should Generic’s marketing managers adjust this device’s branding throughout the four stages of the product life cycle (PLC)? In your response, be sure to briefly describe each stage of the product life cycle. (150–225 words, or 2–3 paragraphs)
• During the introductory stage of this device, which pricing strategy should Generic Electronics use? When the device hits the maturity stage, how should the pricing strategy be different? (75 words, or 1 paragraph)
• Which distribution channel should Generic Electronics use? The options are direct sales (i.e., business to consumer, or B2C) through the company’s eCommerce and mCommerce sites, or indirectly (i.e., business to business, or B2B) through other retailers such as Best Buy and Amazon. Discuss the pros and cons of these options. (150–225 words, or 2–3 paragraphs)
• Why is it important for Generic Electronics to have an integrated marketing communication plan? (75–150 words, or 1–2 paragraphs)
• How should Generic’s marketing managers ensure they are utilizing integrated marketing communication and are sending consistent messages throughout the different traditional and digital marketing channels? (75–150 words, or 1–2 paragraphs)

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PLEASE ANSWER ALL THREE QUESTIONS BELOW THOROUGHLY…MUST USE PROPER PRONUNICATIONS GRAMMAR AND WRITING…ANY OUTSIDE SOURCES MUST BE SCHOLARLY ARTICLES, MUST BE IN CITED PROPERLY IN APA FORMAT AND HAVE AN REFERENCE PAGE ALSO THIS PAPER MUST BE 400 WORD COUNT..,,,NO PLAGIARISM….MUST BE ORIGINAL WRITING SERIOUS INQUIRIES ONLY…

Imagine you are a representative of management in the company you have selected for your Week Six assignment and you must make a capital budgeting decision. The decision is to implement a new computer network system to decrease the time between customer order and delivery. The cost will be 10% of last year’s profits. You are charged with describing the important considerations in the decision-making process to upper management. In your response, be sure to include the following:

A description of the important factors, in addition to quantitative factors, that were considered when making this capital budgeting decision.

An explanation of how these factors are significant to the company.

summary of how you will determine the criteria to rank capital budgeting decisions and whether some criteria are more important than others.

calculation of the proposed return on investment based on criteria you select and justification for that ROI.

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Congratulations! You have an opportunity to bid for a performance improvement job in Human Resources.

Submit a proposal consisting of a comprehensive evaluation of an organization. Please chose an existing organization from your current industry (could be your current employer). The evaluation should be 6 pages in length including a formal proposal. 

The submission must include the following sections: 

 Introduction10

Evaluation of existing situation20

Identify two or three observable problems15

Strategy Formulation 15

Measurement and Assessment 15

Conclusions and Recommendations including budget 15

Follow APA Guidelines 10 

Total  100

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Since the chiropractic practice has gone through the arduous task of choosing an electronic health records system, the next step is to understand the terms of the proposed contract before signing. The practice can choose to negotiate the terms of the contract offered by the company. The practice should enlist the services of a healthcare attorney and healthcare consultant. Some of the things that the chiropractic practice needs to address before signing the contract may include:

1. The practice should clearly identify who owns the data. The practice should own the data (National Learning Consortium, n.d.).

2. The practice should ensure that the EHR fosters interoperability, integration and third-party interface which will facilitate continuity of care (National Learning Consortium, n.d.).

3. The cost of the new system. The new system should increase revenue by providing improved billing practices and improved efficiency. The practice should ensure that the company provides them with a clear list of fees and the services that are offered for the listed fees in order to avoid any unwelcome surprises during implementations (Texas Medical Association, n.d).

4. The practice should ensure that there are provisions in place in the event that they terminate their services. The provider should ascertain how data will be accessed and transferred in the case that they choose a new EHR system (National Learning Consortium, n.d.).

5. One of the most important things that the clinic should ensure that they do is to make sure that the vendor complies with HIPAA requirements and that they provide the necessary modifications at no extra cost to the clinic (National Learning Consortium, n.d.). 

6. The vendor agreement should spell out the hours of training that will be provided (National Learning Consortium, n.d.). When a new system is implemented, employees must be properly trained before the new system goes live.

According to the attached link, it will cost $259 per month to use the new EHT, in addition, to this monthly payment, there is a one time fee for setup, training, and conversion of data.

References 

National Learning Consortium. (n.d). Contracting guidelines and checklist for electronic health record (EHR) vendor selection. Retrieved from https://www.healthit.gov/resource/nlc-contracting-guidelines-and-checklist-ehr-vendor-selection

Texas Medical Association. (n.d.). EHR buyer beware: Issues to consider when contracting with EHR vendors. Retrieved from

Answer the following questions to the above response of your classmate.

1. Comment on the selected implementation (on-premise or cloud-based) and whether you believe is a correct and appropriate explanation was provided.
2. Comment on the completeness and correctness of the explanation of the implementation consideration, explaining your comments.
3. Provide at least one additional statement relating to the consideration and the implementation of the ChiroTouch system.  (You should use different statements for each of your response postings.)

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