PROJECT III: MARKETING & ADVERTISING ANALYSIS

Describe the relationship between advertising and revenue for Dilomatox.  Would you characterize these relationships as strong or weak?

Support your response with relevant graphs and statistics.

1. Analyze the multivariate relationship between Dilomatox’s revenue and the other variables provided (Dilomatox’s marketing spend, Zoraffil’s revenue, and Zorafill’s marketing spend). Is there a significant relationship between Dilomatox’s sales and any (or all) of these variables?

Support your response with relevant charts or statistics. 

2. What percent of the variation in revenue does advertising and marketing spend explain for both brands? Explain. 

3. Based on your analysis, if both brands ceased all advertising and marketing spend, how much revenue would be lost? Explain. 

4. What impact will the CFO’s proposed $11 million dollar cut to your budget have on Dilomatox revenue next year?

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Problem-Solving

Discuss one (1) project where you used a problem-solving approach to address what turned out to be common-cause variation, or where you used a process improvement approach to deal with a special cause.

If you do not have a personal experience that echoes either of these situations, you may use the Internet to search for a case that reflects either of these situations.

Examples:

  • one’s personal investment strategy since 2008
  • reducing waiting times at the local hospital or emergency room
  • reducing difficulties trying to connect to a Wi-Fi Internet provider

 Answer the following questions in the space provided below:

  1. Describe the experience in the project.
  2. What were the solutions used to address the problem?
  3. Was the case you described a special-cause or common-cause?
  4. Do you feel the solution or approach used appropriate for the cause?
  5. What would you do if you could do it again?
  6. What conclusions can you draw from the problem-solving or process-improvement techniques?

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. In your original work, you may use aspects of existing processes from either your current or a former place of employment. However, you must remove any and all identifying information that would enable someone to discern the organization(s) that you have used.

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Discussion

Questions:  In your opinion, have U.S. counter-terrorism policies negatively affected individual rights and liberties of law abiding U.S. citizens? 

Instructions: Fully utilize the materials that have been provided to you in order to support your response. Your initial post should be at least 350 words. 

Forum posts are graded on timeliness, relevance, knowledge of the weekly readings, and the quality of original ideas. Sources utilized to support answers are to be cited in accordance with the APA writing style by providing a general parenthetical citation (reference the author, year and page number) within your post, as well as an adjoining reference list. Refer to grading rubric for additional details concerning grading criteria.

https://ebookcentral.proquest.com/lib/apus/reader.action?docID=3410732&ppg=47&tm=1529004693853
https://smallwarsjournal.com/print/68938
https://www.rand.org/pubs/monographs/MG1107.html
 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Health Care Policies: Week 6

Standard of Care: Healthcare Quality.

Objective:

Health care is like any other service; some providers are better than others. Quality of care is of critical interest to patients; their health, even their lives, can be at stake. They need and deserve to know. Doctors want to know too.

Measuring health care quality is complex. As a medical discipline, it is still in the pioneering phase. Some professional health groups are already doing it.

Organizations of insurers and health care providers have joined forces to create standards and measures for health care quality. Organizations involved include:

AQA (formerly the Ambulatory Quality Care Alliance), which has steering committees focused on performance measurement, data aggregation and reporting.

Hospital Quality Alliance (HQA), a reporting initiative providing information on the quality of care in hospitals.

Quality Alliance Steering Committee, a new national committee that combines the efforts of AQA and HQA to expand on them

ASSIGNMENT GUIDELINES (10%):

For this assignment you are inspire to provide some thought about the Standard of Care, its Origins and its implications in our normal live. The paper will be 4-5 pages long. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA format when referring to the selected articles and include a reference page.

EACH PAPER SHOULD INCLUDE THE   FOLLOWING:

1. Introduction (10%) 

Provide a short-lived outline of the meaning (not a description) of Chapter 11 & 12 and articles you read, in your own words.

2. Standard of Care: Healthcare Quality: (60%)

a. What is quality Measure and how apply them to a Health Care Setting?

b. What is the Quality of Care and what are the advantages and disadvantages of them?

c. What is the Definition in legal term of the Ethics in Healthcare, and how you relate this to your career as a future Health Care Administrator? 

™ 

3. Conclusion (20%)

Quickly recapitulate your thoughts & statement to your critique of the articles and Chapter you read. How did these articles and Chapters impact your thoughts about Health care Quality? 

Evaluation will be based on how clearly you respond to the above, in particular:

a) The precision with which you analyses the articles;

b) The complexity, possibility, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these articles and Chapters on any Health Care Setting.

ASSIGNMENT DUE DATE:

The assignment is to be electronically posted no later than noon on Sunday, August 4, 2019. 

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Law

From this week’s assigned readings, you have learned about how a police department under consent decree differs from that of a police department addressing standard training needs. Compare and contrast these two training styles. What are the objectives and training design for each of these two types of training styles? What are the foci and restrictions of a police department under consent decree? Who, when, and under what circumstances is it appropriate to issue consent decree? Do you believe consent decree is effective at addressing training deficiencies in an organization? Why or why not? 

This week’s assigned readings focus on how individual departments or organizations designed their training programs to meet regulated training standards. Conduct research on federal and state training standards through the Internet and the Ashford Online Library. Then, based upon the assigned readings and your own research, discuss the following:

  • How do state and federal training standards differ?
  • How are law enforcement training standards evaluated and maintained?
  • Who governs the review of training at the state and federal levels?  
  • Is there a federal authority assigned to maintain training standards for law enforcement from state-to-state?
  • What impact do this authority and training standards have on law enforcement officers?
 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Assignment 2: Marketing Plan

(Use the business you created in assignment 1)

For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)

Write the 5-page marketing plan and sales strategy section of your business plan in which you do the following:

1. Define your company’s target market.

  1. Analyze the types of       consumers who will be drinking your beverage in demographic terms (i.e.,       age, education level, income, gender, ethnic group, etc.). Outline the       demographic information for your company specified on the worksheet in       the course text (p. 107 | Demographic Description).
  2. Support your analysis       with actual data on the size of the demographic groups in your local       community (nearby zip codes).

o Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). 

2. Assess your company’s market competition.

  1. Use the factors listed in       the course text graphic (p. 123 | Assess the Competition) to       assess your company’s market competition.
  2. Defend your plan to       differentiate yourself from the competition using the information       detailed on the worksheet in the text (p. 131 | Market Share       Distribution).

o Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.

o Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks. 

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.

·  

  • Hints: Before you choose your marketing vehicles, you must        determine the message you want to convey through those vehicles.

4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective.

o Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p. 171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores, you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include sampling in grocery stores, building a following on social media, sponsoring events, and exhibiting at trade shows attended by retailers. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

o Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

5. Format your assignment according to these formatting requirements:

a. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

b. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions.

c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. 

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

leadership and management

This is an exciting time for you to share your insights and qualities as a leader.  You have worked very hard in these past four weeks.  Now is the time to discover what you have learned.  Given the topics covered in the past 4 weeks, let’s take this opportunity to apply them.  We explored the critical components of significance, relationships, aspirations and courage as it applies to your leadership legacy.  Please take a moment to review the following learning objectives as stated in week one:     Determine the difference between leadership and management. Recognize the balance between leadership and management. Identify personal leadership strengths. Discuss vision, mission and values and their inherent importance to a leadership role. Review the four core emotional intelligence skills. Examine ways to enhance personal emotional intelligence gifts and deficiencies. Describe systems thinking. Evaluate the “Good to Great” Policing Model. Apply a change model to an identified law enforcement organizational issue. Recognize the value of feedback using the JoHari Window model. Explore practices for motivating, building trust and creating positive work environments.    For your Leadership Legacy Paper, you must choose a total of five of the above listed learning objectives that you found to be applicable to your leadership style. When one of the following incidents or events happens to you and your agency, how would you show leadership within your agency by applying those five chosen learning objectives?      natural disaster strike (i.e. hurricane, fire, flooding, etc.) active shooter/terrorist incident other incident within the organization (i.e., officer suicide, indictment, etc.) large scale gathering (i.e. political convention, international conference, rioting, etc.) Begin paper will begin by explaining in your introduction:  who you are as a leader what you stand for as a leader, Explain how your chosen learning objectives would be applied in your handling of one of these incidents, and identify which of the five would be the most challenging to your legacy  Paper should be 4-6 pages in a Word document or .pdf,  formatted per the rubric.  Download and review Leadership Legacy outline/rubricPreview the document to assist you in organizing your Legacy paper.     Rubric Leadership Legacy Rubric 100 Leadership Legacy Rubric 100 Criteria Ratings Pts This criterion is linked to a Learning Outcome Introduction The paper starts with a clear introduction stating who the student is and what they stand for as a leader. Also included are the five learning objectives the student will incorporate in their leadership legacy. One of the five learning objectives is identified as the most challenging to their legacy. 15.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 15.0 pts This criterion is linked to a Learning Outcome Content Five learning objectives are included and enough information is provided for each objective that the reader is confident of the writer’s knowledge of the topic. One of the five learning objectives selected is described as being most challenging along with reason(s) why. 15.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 15.0 pts This criterion is linked to a Learning Outcome Organization Information from course texts, course materials, and class discussions are used to support ideas presented. 15.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 15.0 pts This criterion is linked to a Learning Outcome Context Interpretation of information is from a leadership perspective. 15.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 15.0 pts This criterion is linked to a Learning Outcome Conclusion The paper is concluded with a clear summary of the information. What the student stands for as a leader is restated along with the five learning objectives and the learning objective that will be most challenging. 15.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 15.0 pts This criterion is linked to a Learning Outcome Grammar The paper has proper spelling, punctuation, grammar, sentence structure and is easy to read. 15.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 15.0 pts This criterion is linked to a Learning Outcome Professional Polish Paper is 4-6 pages in length, double spaced, with 12 pt. Times New Roman font, correct margins, and title page. 10.0 pts Excellent 8.0 pts Satisfactory 6.0 pts Weak 3.0 pts Poor 10.0 pts Total Points: 100.0

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Assignment 1: Economic Brief

Due Week 5, worth 150 points

This assignment is aligned to these course outcomes:

  • Explain economic principles and their applications in the real world.
  • Summarize the different types of market structures and the role of government in economics.

In the workplace, we are often asked to create “briefs.” A brief provides a snapshot, or short, written summary, of a situation or event that has occurred. It is generally just a few pages long and may include additional visuals like a graph, chart, or table. In this assignment, write a brief about economic concepts in an industry that interests you.

An example economic brief, template, and resources are provided below.

Example Economic Brief, Assignment 1 Template, Strayer Writing Standards (SWS) 

  1. Review an example brief.
  2. Use the optional template to help you get started.
  3. Get familiar with the Strayer Writing Standards (SWS). (See Instructions below.)

Industry Selection 

Use this resource to select an industry and learn about the products and services it provides:

  • NAICS (North American Industry Classification System) 
    • Select the number next to the industry to see its subsectors, e.g., select 52 to see Finance and Insurance.
    • Select that same number again to read about the industry as a whole or select a sub-category. For example, Mining is 21, and Oil and Gas Extraction, a sub-category, is 211.

Instructions

Review your previous chapter readings and use the resource above to develop an economic brief that is two to three (2-3) pages long in which you:

  1. Select an industry and describe the goods and/or services this industry produces. Use the NAICS resource above to help you select an industry (and/or subsector) for your brief. 
  2. Identify this industry’s market structure and at least two or more market characteristics that support this market structure. (Market structures are covered in Weeks 3 and 4.) 
  3. Describe any notable microeconomic relationships, market outcomes, and/or trends in this industry. Include a graph, chart, or table containing related data. (Microeconomic relationships and market outcomes are covered in Weeks 2 through 4.) 
  4. How might government impact this industry’s market prices, output, and/or market structure? (Government intervention through price controls, industry regulations, and antitrust enforcement is covered in Weeks 2 and 4.) 
  5. This course requires use of Strayer Writing Standards (SWS). The format is different compared to other Strayer University courses. Please take a moment to review the SWS documentation for details. (Note: You’ll be prompted to enter your Blackboard login credentials to view these standards.)
    • Your brief should include a cover page. 
    • Your brief should be two to three (2-3) pages in length (not including the cover page), double-spaced, 12-point font.
    • Your brief should include a minimum of one (1) reference/citation in the text.
 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Marketing Unit 3 Research Project

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

  • soft drink,
  • fast food/restaurant,
  • hotel,
  • cell phone provider,
  • banking,
  • automobile,
  • airline, or
  • entertainment.

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/are excellent resources to find information about markets and individual companies.

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

  • Briefly introduce the company you have chosen.
  • Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
  • Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
  • In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
  • Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"