You have owned and operated a successful brick-and-mortar business for several years. Due to increased competition from other retailers, you have decided to expand your operations to sell your products via the Internet. 

Describe some of the characteristics of an Agile MIS Infrastructure. Which aspect do you think is the most vital and please justify your response. 

Explain the three components of a sustainable MIS infrastructure. How does it benefit organizations? Using your responses from previous discussion questions and assignments (be sure you include them in your analysis), develop a plan to implement and execute your strategy to go E- business.

***Don’t forget to include your ALA (P) assignment titled “Personalized CLO Applied Learning Assignment” in your CLA1 paper***

**Attached ALA(P) that I prepared.

**APA format- 5 pages.

**

• PersoalizedCLOALA.pptx

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Assignment Guidelines

Your report should be written as a business report, not an academic paper! That means incorporating a heavy use of headings, charts, bullet points, screen shots and easy to scan for specific information. The reports should be structured in the following way and include the information listed. Please use the following formatting guidelines:

• no longer than 5-7 pages in length
• 1-inch margins
• single-spaced, using a 12-point font

Include relevant screen shots and reference information, and follow the outline below:

1. Introduction and background
   1. Briefly describe the musician as a business
   1. List major accomplishments (years active, sales from recordings, sales from live performances, licensing deals, other sources of income like fashion, fragrances etc.)
2. Social Media Integration
   1. Overall summary of existing presence on social media; How long, how active, which platforms, numbers of fans, followers etc. You should check and report their presence on Facebook, Twitter, Instagram, YouTube;
3. Social Media Strategic Analysis
   1. After an analysis of each of the above platforms and the musicians use of them, determine what their strategic objectives are and why you think this is the case.
   1. Strategic objectives should ideally be business related. You should uncover at least 3 strategic objectives.
4. Short Term Goals and Tactics
   1. Analyze how the musician achieves those objectives on each platform (Facebook, Twitter, Instagram, YouTube). Specifically list the tactics employed on each platform.
5. Conclusion & Recommendations
   1. Summarize how successful you think this musician is on social media generally. Which platform specifically are they most successful? Why? How does this fit in with their strategic objectives? Make at least 1 strategic recommendation and 2 tactical ones that will support it. The strategic recommendation should be fairly broad, but again, business related; The tactical ones should represent the specific actions (posts, content, etc) on actual platforms (Facebook, Twitter, Instagram etc.)

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You are continuing to develop your marketing plan project for final delivery in Unit VII. In this portion of the project, you will be addressing the marketing strategy for the company you chose in Unit III to develop its marketing plan.

This section represents the heart of the marketing plan. Here, this portion enables the marketer to create the necessary strategies for implementation. It also enables the marketer to provide the objective basis for these strategies. The format also enables the marketer to objectively describe, in detail, each section in order to give the marketer’s intended planning audience the ability to judge the soundness of the proposed strategies. It is important to be as specific and detailed as possible. It will help in judging the plan’s effectiveness and use of required resources in the next section.

In this assignment, you will research, analyze, and create the marketing plan sections described below.

• Marketing Strategy: Using the sections below, describe your selected company’s marketing strategy in sufficient and objective detail.
• Objectives: Describe, in detail, the specific elements that make up the marketing strategy. This enables management to create and implement strategies that can be measured and corrected. If challenges arise, then corrective strategies can be objectively created and promptly implemented.
• Target Markets: List the segmented target markets that align with your selected company’s products. This is important as all marketing strategies begin with the following: segmentation, targeting, and positioning.
• Positioning: Identify your selected company’s positioning attributes. These would be a brand description and its benefits. In addition, you will need to describe your brand’s points of difference and points of parity.
• Strategies: Describe your strategies for the following categories: product strategy, pricing strategy, distribution strategy, and marketing communications strategy. Together, these strategies identify decisions about product mix and brands (product strategy), setting product prices and/or adjusting prices to competitor pricing (pricing strategy), assessment of existing and potential channel value effectiveness (distribution strategy), and a communication plan to all target market audiences and channel members (marketing communications).
• Marketing Mix: Describe the implemented programs and/or tactics that would support the product, pricing, distribution, and marketing communications strategies.
  • Since this is the stage in which other departments can become involved, demonstrate the coordination needed for the best strategies implementation.
  • Marketing Research: Describe how marketing research supports the basis of your created strategies and implementation plans. Show how the objective insights gathered from marketing research add customer value for your selected company’s products.

Your assignment will be a minimum of three pages in length. Ensure that you identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. Your sources should be from the _____, but you may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations.

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Have you ever seen items on a fast food menu priced at $1 or $2 each and wondered how the restaurant could possibly make any money by selling those products? In actuality, the profit margin for these items is generally slim, and sometimes restaurants even lose money on these dollar menu items. Why, then, might restaurants continue offering and even promoting their discounted menu items? What about other types of businesses that offer deep discounts on particular products or services and that face the same challenges? Is there a way to incorporate these low-cost offerings into a sustainable pricing strategy?

In this Discussion, you will examine why companies might use low-cost pricing strategies and the impact these strategies can have on the companies.

To prepare for this Discussion:

• Review this week’s Learning Resources on pricing.
• Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

By Day 3

Post a 150- to 225-word (2- to 3-paragraph) explanation of the benefits and risks of low-cost product or service offerings for a business. In your explanation, address the following:

• Why would a company continue to offer these discounted items despite losing money on them?
• Is this pricing strategy financially sustainable for the businesses?
• Other than loss of profits, what are some other possible negative consequences of businesses offering discounted products or services?
• To support your response, be sure to reference at least one properly cited scholarly source.

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Due Week 4 and worth 300 points

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider  you selected could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed  journals, professional organization Website, or health care provider  Websites.

Your assignment must follow these formatting requirements:

• This course requires use of new Strayer Writing Standards (SWS).  The format is different than other Strayer University courses. Please  take a moment to review the SWS documentation for details.
• Be typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow SWS  or school-specific format. Check with your professor for any additional  instructions.
• Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page and the reference page are not included in the required  assignment page length.

The specific course learning outcomes associated with this assignment are:

• Describe the health care system and the role of marketing.
• Analyze the competitive environment of a health services  organization and identify a course of action that will allow for  strategic marketing success.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

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