Case 9-1: Aero Marine Logistics



Read Case 9-1 and submit a paper on your analysis of this case. The paper must be at least four pages in length (excluding the title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, and include at least four scholarly sources (in addition to the text). Describe the importation and exportation considerations for Mr. Singh in accepting business from Mr. Mann, the Chairman of Fresh foods. Be sure to identify all the participants from suppliers’ suppliers to customers’ customers. Explain Mr. Singh’s infrastructure requirements in India for order fulfillment and future orders that may be presented to the company. Provide a recommendation of the optimum agreement that you perceive will share the costs, risks, and possible profits and losses from the venture being considered.

 

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Alternative Fuel Company Case



Our reading this week emphasizes the role of demand management in creating a coordinated flow of demand across the supply chain. Experience shows that selecting the best method of estimating demand will vary with the maturity of the business and the data available. In a four- to five-page paper (excluding title and references pages) address the following:

1. A start-up alternative fuel automobile company has a first year market forecast of 1000 units. Identify the forecasting model that is in use here and explain why it is the obvious choice.
2. During its first three full years of operation the automobile company had actual sales of:
   • Year One: 800 units
   • Year Two: 1200 units
   • Year Three: 2000 units
   • Using a simple three year moving average, calculate the predicted demand for Year Four.  Explain your reasoning. 
3. The sales department expects the growth in Year Four to more closely resemble the average growth experienced in the last two years. Predict the number of units expected in Year Four. Discuss whether you would recommend this quantity as the manufacturing plan or the quantity found using the simple three year moving average in step two and why.
4. In Year Three, one fourth of the production was sold in China. The marketing department has just learned of a new tax that will be imposed on all luxury imports into China beginning in Year Four. It is expected that this will decrease sales to China by 50%. Apply this market intelligence to the simple three year moving average method discussed in step two and recalculate the predicted demand for Year Four. Explain how you arrived at your answer.

Your paper must be formatted according to APA style. You must cite at least two scholarly sources in addition to the textbook.

 

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Case 3-1: Brant Freezer Company.

Read Case 3.1, Brant Freezer Company, and submit a paper of at least three pages in length (not including the title and reference pages). Using the table provided for the units shipped and warehouse costs for all eight warehouses, identify the warehouse that had the best results for the Brant Company and explain the criterion used to determine which warehouse had the best results.

Lastly, the year 2010 is nearly half over, and J.Q. is told to present the forecasted expenditures for each of the eight warehouses for the last six months in 2010. Do his work for him. Recommend steps to improve Return on Assets (ROA) for the company.

Your paper must be formatted according to APA style

 

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Logistics Systems

Logistics systems have to work properly in order for the organization to do well. In what way (s) may a particular logistics system be effective but not efficient?  

2.    System Components



Any system must have components in order to be successful. The supply chain system is no different. What are four key attributes of supply chain management and how do they impact logistics?  

 

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What is an article critique?

A critique is not (only) a criticism. A critique is a specific style of essay in which you identify, evaluate, and respond to an author’s ideas, both positively and negatively. It is usually applied to academic sources.

• Identify:
  • What is the article’s background and purpose?
  • What is the main idea (the main argument) that the article is communicating?
• Evaluate:
  • How convincing is the argument?
  • What does the argument assume?
  • How useful or applicable is the article?
  • How does the article compare with other current theory and research?
• Respond:
  • What is your assessment of the article?
  • What issues does it raise?
  • What issues does it avoid?

You are expected to engage with the article rather than just summarize it, by considering its content carefully, and from different angles. Your critique must be objective, so support it with evidence rather than instinct or emotion.

As a tertiary student you are expected to read widely and develop analytical skills to assess what you read. When you engage in a critique you are demonstrating to your marker that:

• You have read extensively
• You can identify the particular strengths and weaknesses of those readings
• You can identify different positions and perspectives in the readings
• You are developing the skills and knowledge to engage with the experts
• You are joining in a broader academic debate about an article’s merits

Critiquing means that you are developing an understanding of more than a single article: it means that you are developing an understanding of the ‘big picture’, of the discipline as a whole. Later in your study you may be expected to contribute new understandings to the discipline, so it is important to understand the current state of knowledge.

Writing a critique

The process of critiquing an article involves reading it critically, that is, actively responding to the reading. Begin by asking questions about the article. What is, for example, its:

• Background?
• Purpose?
• Use of evidence?
• Methodology?
• Balance?

Critical reading

Critical reading is the process of reading that goes beyond just understanding a text.
Critical reading involves:

• carefully considering and evaluating the reading
• identifying the reading’s strengths and implications
• identifying the reading’s weaknesses and flaws
• looking at the ‘big picture’ and deciding how the reading fits into the greater academic context (the understandings presented in other books and articles on this topic)

In brief, you are actively responding to the reading. Critical reading is useful at all stages of academic study, but is particularly important when writing an article critique or a literature review.

Critical reading often involves asking questions about the reading. In particular, you are examining the strengths and weaknesses of the reading’s argument.

To do this, you need to consider

• the reading’s background
• its purpose and overall conclusion (claim)
• the evidence used in the reading
• the logical connections between the claim and the evidence
• the reading’s balance
• its limitations
• how it relates to other sources and research
• if the reading is based on research, how this research was conducted

Each of these affects how ‘strong’ the argument is, that is, how convincing it is.

Note: The questions here can also be used to improve your own writing, especially when you are required to construct an argument.

Background

Before you consider the argument of a reading, you should build up a background picture of the reading.

Who is the author? -While you cannot evaluate an argument based solely on the qualifications of the author, their background can give you an indication of credibility or potential bias.

• Are they a recognized academic expert or a new researcher?
• Do they work for a university, the government, an organization, or a commercial interest?

What type of source is this? – As with the author, the type of reading can give you an idea of potential bias and the quality / applicability of the information. Is this an academic source? Is it trying to convince you of something or sell something?

• Periodical articles: Is this from a scholarly journal, a magazine, or a newspaper?
• Books: Is this from an academic publisher or a commercial publisher?
• Websites: Is the publishing organisation clearly identified?
  Check the URL: Is it governmental (URL ending in .govt.nz/.gov), academic (URL ending in .ac/.ac.nz/.edu), commercial (URL ending in .co.nz/.com) or an organisation (URL ending in .org/.org.nz)?

Who is the audience?-The reading may be organised and written differently or have different goals depending on the intended audience.

Is it aimed at

• academics and researchers?
• people in the industry?
• the general public?

When was it written? – Up-to-date information is more useful. Something that was believed to be true in 1982 may have been disproved or improved since then.

Purpose

Getting the ‘big picture’ of the reading is essential so that you can see how all the pieces fit together.

What is the main claim of the reading? – The main claim (or argument) of the reading is the point that it is trying to prove. The claim of a reading is often a single statement: the thesis statement. This is often found in the abstract, the introduction, and/or the conclusion of the article.

• Is the main conclusion clear?
• Does the evidence lead to this conclusion?

What are the implications of the claim? – It is useful to think about the consequences and applications of the argument, as this may uncover particular strengths or further flaws.

• Are the applications practical or meaningful?
• What are the advantages and disadvantages of the applications?
• What are the costs and benefits of the applications?

How is the reading structured? – The structure of the reading will give you an idea of which points are most important, and which points support the conclusion. Look at

• headings
• subheadings
• tables
• the introduction

It may be useful to draw a map or diagram of the reading’s structure.

Evidence

It is essential to consider the quality of the evidence in the reading, as this directly relates to the usefulness of the reading.

Is the evidence fact, research, opinion, or personal experience? –

• Objective facts are generally applicable.

• Information obtained through research is convincing, as long as the methodology is appropriate.
• Opinions can easily be contradicted by an alternative opinion. They are more likely to be biased.
• Personal experience may not apply to other cases and so is not easily generalized

Is the evidence accurate? –

• Does the evidence agree with other sources?
• Does the evidence agree with your own understanding of the topic?

Is the evidence relevant to the conclusion? –

• Does the evidence connect to the reading’s conclusion?
• Is it enough to support the argument?
• Is the evidence convincing?

Is the theory appropriate for this topic?-

Many readings rely on particular theories or models to make their argument.

• Is the theory the best fit for this topic?
• Is the theory properly interpreted and explained in the reading?
• Does the theory explain the entire conclusion or only part of it?
• Are there parts of the conclusion not explained by the theory?

Methodology

If the reading is based on any kind of research (e.g. a survey, an experiment, a case study) it is important to consider how the research was conducted, as this can affect the validity of the findings reported.

Is the research qualitative or quantitative?

• Quantitative research involves measuring (quantifying) and analysing specific numerical or statistical data. It uses mathematical models to interpret data. Studies are designed so that mathematical models can be easily applied to research contexts using experiments and surveys.
• Qualitative research involves the examination, analysis, and interpretation of observations or accounts of events in order to identify themes, underlying meanings, and patterns. This approach does not use mathematical models, but rather interviews, case studies and analysis of written documents.

Both methods have their advantages and disadvantages, but the type of research will always affect the findings. Is this type of research appropriate for this topic?

What was the range / sample size of the research?

The wider the range or sample size of research, the more the findings can be generalised.

• If the research is a survey or questionnaire, how many participants were there?
• Did the participants come from different cultural / social backgrounds?
• Were the participants of different ages / occupations / genders / ethnic groups / nationalities?

Is the research falsifiable? – Could other research prove this research wrong? This is not asking whether the research is false, but whether it is possible to test its validity. If it is impossible to prove a claim wrong, it is also impossible to prove a claim right; the claim is instead a matter of faith.

Is the research repeatable? – If someone else conducted similar research using these methods, would they be likely to have a similar result? If it is impossible to repeat research, it is also impossible to test it

Are there better methods?– Were there other methods that may be more effective, more scientific, more reliable, more culturally-sensitive, or more practical? Why weren’t they used?

Logic

When reading critically it is important to examine the chain of reasoning used by the author, as any gaps or problems can undermine the validity of the conclusion.

Are key terms defined?

Definitions are an important part of academic study: terminology often varies between topics and between authors.

• Is each term that has been used properly defined?
• Are there any terms that could have several different interpretations?

Does the logic flow? – Does every point follow on from the last point? If there is a gap between two ideas, this could be a ‘leap of faith’ that undermines the overall conclusion.

Are there any flaws in the reasoning?– Is the reasoning logically sound? Some arguments are weak because they rely on faulty logic: these are often referred to as logical fallacies.

Balance

In order to read critically you have to consider whether the argument is appropriately balanced, looking at the issue or problem from relevant perspectives.

Do you have questions that are not answered in the reading?

• What details are missing?
• Are there any claims that seem unusual or extraordinary? You should pay attention to parts of the argument that seem controversial, as there are likely to be other explanations.

Is the reading biased?

It is impossible for a reading to be completely balanced, because a conclusion must ultimately be drawn, but some readings are more biased than others.

• Is the reading trying to convince you of something? Why?
• Did the reading push one point of view to the exclusion of others?

What other perspectives are there on this issue? –Readings are often written from one perspective; what other ways can you look at this topic?

Try, for example, a PESTLE analysis, which examines the political, economic, sociological, technological, legal, and environmental perspectives and implications.

Did the reading present a counter-argument?- A reading that offers several perspectives is more balanced, and a strong argument must consider and argue against counter-arguments.

• Are you aware of any counter-arguments that exist but were not discussed? This is a sign of a weaker argument.

Limitations

What does the argument assume? – Some readings will identify their assumptions: this is so that if an assumption is later proven false, it is clear whether the argument is still correct or not.

• Does the reading make assumptions that it does not identify? Hidden assumptions may weaken the argument.

What are the limitations of the theory?- Some theories or principles only apply in certain situations. If a theory is applied outside of those situations, it may weaken the argument.

Other sources

No reading exists in isolation. You must consider how the reading fits into the ‘bigger picture’ of the larger academic context.

How does this reading relate to other readings? – If the reading disagrees with something from other readings, your textbook, or the lecturer, it may be incorrect. It may also be a controversial or debatable argument, or this reading may be discussing the argument from a different perspective.

Are there competing theories with better explanations for the evidence? – When there is more than one way to explain evidence, you must carefully evaluate the plausibility of each explanation.

Is there more up-to-date research that could disagree with the findings, or improve upon them- Knowledge is developed in academia by improving on (or disproving) previous findings, so you should consider whether the reading has the most up-to-date understanding of the topic.

• What may have changed since the reading was written?

 

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