Media case Assignment- Answer the questions in 1-2 pages


(1)What target audience would be most appropriate to help meet the marketing objective? Why? Give as much information or detail as you can which may include demographic or geographic considerations.

(2)Considering the decision making process and its multiple phases, what phase do you feel is most important at this point and what broad communication objective(s) would you set to address it? Why?

(3)Are there any creative requirements to consider in evaluating media strategies for CollegeChoice529?

(4)What three media do you feel would best meet the marketing objective and communication objectives? Consider the information you know from the case (as well as any additional online research).Also consider your recommendations in the previous questions. Finally, consider the advantages and disadvantages of each medium as we’ve discussed in class as part of your media strategy recommendation.

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