Media Options (3 Slide Powerpoint only)

Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

This is a learning team assignment, but you will only do 3 slides. The company we are using is Callaway Golf and they will be marketing a new golf driver.

Create a Microsoft^® PowerPoint^® presentation which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy

In 3 PowerPoint Slides W/ Detailed Speaker notes

Discuss the differences between the traditional media option and the new media option in terms of REACH– how do we use these forms of media to reach the correct audience?

You are only responsible for 3 slides. Please include detailed speaker notes and add some pics in the slides! Thanks

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