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TUI Ethical Leadership

Do you mind working on this one while I catch up on a few others.

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.

The focus of your work will be communications ethics (which includes media, advertising, and marketing). Research a controversial scenario/event and create a 200-300 word article that discusses the real-world incident. Today’s consumers of media want quick, informative, and exciting information. Your article can be written in first or third person.

UT McCombs School of Business. (2017). Ethics defined: Deontology. Ethics Unwrapped Video Series. Retrieved from

Leonard, O. (2016). Beginner’s guide to Kant’s moral philosophy. Philosophy Tube. Retrieved from

Duty-based ethics. (2014). BBC. Retrieved from http://www.bbc.co.uk/ethics/introduction/duty_1.sh…

Business Ethics: “The Magazine of Corporate Responsibility” http://business-ethics.com/
An online magazine published quarterly since 1987 “to promote ethical business practices, to serve that growing community of professionals and individuals striving to work and invest in responsible ways.”


 
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