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Starbucks going Global, marketing homework help
Please write 4-6 pages research paper answering the following questions in APA format with references. No Plagiarism – I will be checking it on Turnit In. Thank You!
Read case 1-1: Starbucks–Going Global Fast, then address the following questions (can be found
at www.mhhe.com/cateora16e, select student edition, cases).
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering
global markets.
2. What are the major sources of risk facing the company? Discuss potential solutions.
3 How might Starbucks improve profitability in Japan?
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