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Analyze the case “Music Mogul Buys Trade Magazines”, management homework help

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1. Read the article “Music Mogul Buys Trade Magazines” which I submitted for you.

2. Analyze the case using the points below:

  • Concentration: More customers, markets or products?
  • Vertical Integration: Backward or forward?
  • Horizontal Integration: Acquisition or merger?
  • Diversification: Related or unrelated?
  • Restructuring: Divestment, spin-off or liquidation?
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