Inniovation and Enterpreneurship

Incorporating Innovation and Entrepreneurship into Corporate Strategy

The president of your company has recently announced the

need for a greater effort to incorporate innovation and entrepreneurship

into organizational strategy, and has asked you to list the

requirements necessary for this to happen. You list the following

requirements:

• Ongoing environmental monitoring
• An entrepreneurial climate
• Encouragement of entrepreneurial behavior
• A strong customer/stakeholder focus

Explain why each of these is important along with your plan for achieving them.

Submit your answers in a 4- to 5-page Microsoft Word document.

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