Selecting a retail company and identifying rvials by taking a strategic approach.

Select a retail company for which you have great familiarity (i.e., WalMart, Target, Best Buy, Kroger).

Answer the following questions, making sure you analyze and explain in detail. Cite your sources within your answer and on a reference page. Limit of one page per question.

1. Explain one of the five generic competitive strategies best characterized your company’s strategic approach to competing successfully. Justify your answer.

2. Explain which rival companies appear to be employing a low-cost provider strategy. Justify your answer.

3. Explain which rival companies appear to be employing a broad differentiation strategy. Justify your answer.

4. Explain which rival companies appear to be employing a best-cost provider strategy. Justify your answer.

5. Explain which rival companies appear to be employing some type of focus strategy. Justify your answer.

6. Provide and discuss three specific actions that your company uses to achieve a sustainable competitive advantage over rival companies. What actions do competitors employ to combat these actions? Justify your answer.

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