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The Marketing Plan, business and finance homework help
Assignment 2: Business Plan Breakdown 2—The Marketing Plan
This is the second milestone of your business plan—the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
- Explain how the marketing plan targets the market segment.
- Provide a positioning statement for your project.
- Define the products and services you will offer.
- Develop and detail a pricing strategy you will use.
- Describe the promotion plan you will implement.
- Identify the target locations with an assessment of their viability
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