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Research Marketing- Business Growth Dataset
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
- Major areas of increase and decrease in revenue or type and/or category of business
- Trends that are evident in terms of revenue or type and/or category of business
- Insights that would help formulate marketing strategies to either continue growth or reverse decline
- Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
I HAVE ATTACHED THE BUSINESS GROWTH OVERVIEW DATASET. YOU WILL NEED IT TO COMPLETE THIS ASSIGNMENT. PLEASE WRITE IT IN A MEMO FORMAT, BUT THE PAPER MUST ALSO BE SET UP IN STANDARD APA FORMAT WITH ANY REFERENCES YOU USE. THANKS YOU!
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