Marketing question about social media

Visit the Starbucks social media links of your choice. You should visit at least 4 different sites that target the consumer.

What is Starbucks’ objective in using each site?
Who is Starbucks trying to communicate with [what customer segment] by using this media format? What is the reach for each site?
Does the social media communication affect consumer buying behavior and/or relationship to the brand?
One issue with social media is whether it can drive sales. Will the target market buy more Starbucks as a result of their social media campaigns?

Submit your answer through the Turnitin link.