Market Research Manager at Target.

Your Role

This week, you’ll assume the role of a Market Research Manager at Target.

WHAT IS A MARKET RESEARCH MANAGER?

Market Research Managers are responsible for creating and improving processes for gathering information on various market conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for managing a team of researchers and reporting their findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more.

As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart.

INSTRUCTIONS

Step 1: Research

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

• Provide a link to the article.
• In 2-5 sentences, identify which aspects of the article will be helpful as you conduct your SWOT analysis.

Step 2: Strengths

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale in 2-3 sentences.

Step 3: Weaknesses

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences.

Step 4: Opportunities

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale in 2-3 sentences.

Step 5: Threats

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale in 2-3 sentences.

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