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That’s a big paper, and my part is this one: ” Students must also describe how their advertising plan integrates (fits) with the other elements of the promotion mix (i.e., public relations, sales promotions, and personal selling). Detailing legitimate methods for generating positive Word-of-Mouth (WOM) will improve the student’s grade. Use the basic principles of Integrated Marketing Communication (IMC) discussed in our textbook to guide this section of the written report and presentation.”
Write 2 pages about it.