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Pros and cons of taking SK-II into China or Europe
Read P&G Japan: The SK-II Globalization Project case
Considering P&G’s business model for SK-II, what are the pros and cons of taking this product into China or Europe? What are they for further developing the product in the Japanese market. Does SK-II have the potential to become a global brand within Proctor & Gamble’s worldwide operations? Why or Why not?
You are restricted to a 1 page (1½ -spaced) response. Use 12 point Times Roman font size with one inch margins all around.
In answering this question be sure to consider the following questions. Doing so will provide insights that may may otherwise look.
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- As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?
- What kind of analysis will you need to do in preparing for that meeting? Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?
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