Unit 7: Social Media Analysis Paper

You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy.

For this paper you should

Describe the firm you selected
- Provide an introduction of the firm
- Describe the industry in which it operates
- Describe its target market
Analyze its social media
- Discuss its social media usage
- Discuss how the firm is using various platforms
Evaluate the firm’s social media strategy
Make recommendations

You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy.

This paper should be 3-4 pages double spaced, Times New Roman, 12 point font.
The paper should have 1” margins.
It is important that you use at least five credible sources to support your arguments.
Proper in-text citations must be used. Plagiarism will result in a zero for this assignment.

**Social Media Analysis Rubric**
Criteria	Ratings	Points
Exceeds Expectations	Meets Expectations	Does Not Meet Expectations
Content	Responds to every assignment requirement with originality.Displays an exceptional familiarity with the texts and topics being discussed.60 to >51 pts	Responds to most assignment requirements with originality.Displays a familiarity with the texts and topics being covered.51 to >44 pts	Fails to respond to most assignment requirements.Does not display a familiarity with the texts and topics being covered.44 to 0 pts	60
Length and Format	More than 3 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides. 30 to >25 pts	3 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides. 25 to >20 pts	Less than 3 pages. Errors in formatting.20 to 0 pts	30
Citations	Properly cites reference materials used.20 to >16 pts	A few incorrect or missing citations and/or reference list entries16 to >10 pts	Multiple incorrect or missing citations and/or reference list entries 10 to 0 pts	20
Grammar and Spelling	Exceptional use of proper English and free of all typographical errors and grammatical mistakes. 15 to >11 pts	Proper use of English and generally free of typographical errors and grammatical mistakes.11 to >6 pts	Multiple English errors, typographical errors, and grammatical mistakes.6 to 0 pts	15
Total Points	125

Textbook: Internet Marketing by: Zahay and Roberts