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Despite aggressive campaigns to attract customers with lower mobile phone prices, T-Mobile has been losing large numbers of its most lucrative…
Despite aggressive campaigns to attract customers with lower mobile phone prices, T-Mobile has beenlosing large numbers of its most lucrative two-year contract subscribers. Management wants to knowwhy so many customers are leaving T-Mobile and what can be done to entice them back. Are customersdeserting because of poor customer service, uneven network coverage, wireless service charges, or competitionfrom carriers with Apple iPhone service? How can the company use information systems tohelp find the answer? What management decisions could be made using information from thesesystems?
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