Write a formal (either APA or MLA) critical essay paper (approximately 1,500 words), applying principles of critical thinking to your analysis. The essay must be submitted to the Dropbox no later than Sunday 11:59 PM EST/EDT of Module 4. (This Dropbox basket is linked to Turnitin.)

• Explain the liberation of Spain and Portugal from Arab rule (“Reconquista”) compared to the Christian Crusades to liberate the “Holy Lands” vs. the later Muslim reconquest under Suleiman the Great.

Critical analysis involves going into the depths of the subject objectively so that readers get to know the subject better and in detail. A critical analysis should not only be a review, but it should also contain a summary of what other critics say about the work. The major purpose of it is to voice your concerns, views, and opinions based on correct and logical evidences.

You should be reflective (think deeply and engage in multiple rewrites), not reflexive (inserting the first ideas that come to mind).

Be thorough, precise, and convincing. Feel free to use “if” clauses, “it is possible” clauses, “for his reason X to be true” clauses, and “for the reason to support his conclusion” clauses, or any other creative device you choose to show the impact of any ambiguity or assumption that you have identified.

• Since the required word count is approximately 1,500 words (please keep writing within 100 words in either direction), following an outline is crucial to remain focused on your argument and avoid irrelevant descriptions.

 

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Be sure to address all prompts and cite your sources in APA format.

Professionalism

In a 1.5-2 page Essay, address the following:

• Research an incident locally or nationally which involved a police officer that caused his or her professionalism to be questioned. Explain what about his/her conduct was unprofessional and how the officer should have reacted.

Be sure to address all prompts and cite your sources in APA format. No plagiarism

 

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Now you will learn how a company employs marketing by watching the following video on Geoffrey B. Small®, a popular clothing fashion company. 

Understanding marketing is vital to your success as a business professional. According to Lamb, Hair, and McDaniel (2014), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (p. 3). Companies that fail to embrace marketing as an essential business function commonly fail. Companies that effectively employ marketing strategically and tactically typically prosper.

You practiced with developing your own slogan or motto in your introductory discussion, which is a form of personal marketing. Since you are a product in the career marketplace, it is essential that you properly market your personal brand by communicating a message that personifies your personal brand.

Now you will learn how a company employs marketing by watching the following video on Geoffrey B. Small®, a popular clothing fashion company.

Using research from Chapter 1 in your textbook, write a minimum of a 2―3 page APA formatted and citation styled informative essay in Standard American English. Please be sure to include an Introduction (where you explain the purpose of your paper), Body (addressing all the checklist items), and Conclusion and an additional title page and reference page in APA format.
Using research from Chapter 1 in your textbook, write a minimum of a 2―3 page APA formatted and citation styled informative essay in Standard American English. Please be sure to include an Introduction (where you explain the purpose of your paper), Body (addressing all the checklist items), and Conclusion and an additional title page and reference page in APA format. 
Checklist: Address the following in your informative essay: 
1. Describe how Geoffrey B. Small actively implements the marketing concept. 2. Compare and contrast the four marketing management philosophies that companies choose to adopt.  3. Identify the type of marketing management philosophy employed by the Geoffrey B. Small company.  4. Discuss how the Geoffrey B. Small Company can use social media to demonstrate their commitment to the marketing management philosophy they employ. 
References 
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

 

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Pat is available for 24 hours a week at $115 per hour. Pat was involved in several upgrade projects for this package and can act as business analyst, developer, or tester. Pat is very comfortable with the legacy system and does not see the benefit of moving to the Web-based version. He feels that the end users do not fully utilize the functionality they already have and will not use this new functionality effectively.

Terry is available for 24 hours a week at $100 per hour. Terry was involved in the original installation and every upgrade since then. She tends to be in developer or tester roles for this system but acts as business analyst for other systems. She is very excited about the Web-based package and the functionality it provides. She is concerned, however, that the end users do not have the computer savvy to use it.

Robin is available for 30 hours per week at $100 per hour. She was involved in the last two upgrades as a business analyst and has been trying to become involved in other systems and business areas. She was actively involved in the development of a custom Web-based application as a programmer. This was considered a skills development opportunity because her Web programming skills are not strong.

Chris is available for 24 hours per week at $80 per hour. He is new to the IT department; he was previously a customer service representative. He just completed his undergraduate degree in computer science and has experience with Web programming and software testing techniques.

Jan is available for 16 hours per week at $115 per hour. Jan is also new to the IT department. She was previously a consultant and was on process reengineering projects, including several for billing functions. She previously worked with the Web version product of the vendor’s competitor.

Write 750-900 words in response to the following:

• Based on the internal team role assignments you anticipate making for your project, which roles might need to be filled by the vendor?
• What are the advantages and disadvantages of using the vendor in these roles for this project?

 

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Concept Outline Example

Title of Paper: Your research title should have no more than 12 words. (This is to teach you to be concise). For example, Internal Strategies for Asessing Organizational Communication Channel Effectiveness.

Foundation of the Study

There is a general lack of published studies on the effectiveness of organizational communication channels and their impact on organizational effectiveness. This study explores employees’ perceptions of the effectiveness of six internal organizational communication channels with respect to the distribution of internal organizational communications.

Background of the Problem

Organizational communications generally encompass both internal and external communications (i.e., sending and receiving messages both within an organization and with parties outside an organization) and include (a) strategic communications, (b) internal communications, (c) corporate communications, (d) internal marketing, and (e) marketing communications (Christensen, 2014).

Problem Statement

Ineffective communication channels negatively influence the flow of information within an organization and can negatively affect both employee performance and organizational effectiveness (Berger & Iyengar, 2013). Meng and Berger (2012) found 73% of small- and medium-sized organizations have no formal initiatives for assessing the effectiveness of their communication channels. The general business problem is that some managers of law firms do not assess the effectiveness of their organizations’ internal communication channels, which may result in costly inefficiencies and lost business opportunities.

Research Question

The central research question explored in this study is the following: What internal strategies do medium-sized law firms use, if any, to assess the effectiveness of their internal communication channels?

References

Berger, J., & Iyengar, R. (2013). Communication channels and word of mouth: How the medium shapes the message. Journal of Consumer Research, 40, 567-579. doi:10.1086/671345

Christensen, M. (2014). Communication as a strategic tool in change processes. International Journal of Business Communication, 51, 359-385. doi:10.1177/2329488414525442

Your final paper must include:

Title cover page (APA requirements)

Abstract

Table of Contents

Foundation of the Study

Background of the Problem

Problem Statement

Research Question

Research Themes (minimum of five themes)

Presentation of Findings (Addresses all five themes)

Writer’s Reflections

Conclusion

References

 

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