For this assignment, you will prepare and analysis of the evolution of marketing theory. Be sure to address the following in your analysis:

• Choose two marketing theories and discuss their origins.
• Compare and contrast the two theories in addressing an organization’s marketing needs.
• Explain how these theories have evolved from the time they originated until present time
• Analyze the role that technology has played in the evolution of these marketing theories (including social media marketing).
• Explain how marketer respond to their knowledge of consumer behavior in the evolution of these marketing theories
• Determine which marketing strategy you would be most likely to apply in the course of your work. Explain why this strategy resonates with you.
• In addition to your analysis of the two marketing theories, select one and use it to create a brief social media marketing proposal for a new product or service launch that is based on your selected organization. Your proposal should be a half page to 1 page in length.

In addition to the minimum specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5 pages, not including title and reference pages 

References: Include a minimum of five scholarly resources.

Your proposal should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect graduate-level writing and APA standards. 

 

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Project Information Template (To Accompany Tool #3A)

Does this project involve a real organization and/or client ____ or is it a business start-up project ____?

                If this project is real, please provide the following information:

                Name of organization:  _______________________________________

                Name and phone number of client:  ______________________________________

                Has the client already agreed to work with the student and/or team?  _________________

Action-Centered Leadership Model Introduction

1. Describe the project in one sentence.

1. Explain the purpose of the project (with a clear explanation explaining WHY this project is important to undertake), the individual steps detailing HOW the project will be completed, the participants WHO are involved (including the specific responsibilities of each person as a team member), a set of realistic timelines that show WHEN the individual work items will be completed, the location(s) showing WHERE the work team project or individual project and/or organizational event is expected to occur, and the measurable criteria for evaluation in terms of WHAT benefits and/or the features that the team or student working individually hopes to deliver to the organization.  This last point is very important – be sure to clearly state what will be considered to be a successful outcome for the project?  Note:  This response should be introductory in nature with additional fine detail provided in #5 below.

1. In this section, each team or student working individually should list the two to three measures or metrics that will allow the performance of the team or the student working individually to be evaluated in both a qualitative and quantitative sense.  Note that any tools, measures, metrics, and/or other processes that are used to evaluate performance must provide concrete answers in terms of meaningful and actionable accomplishments.  Note:  This response should be introductory in nature with additional fine detail provided in #8 below.

PROJECT DESCRIPTION AND SPCIFICATIONS SUMMARY

1. State the way that the team will work (frequency of meetings and its decision-making rules and/or processes.)  Identify, develop, and agree on team- and project-leadership roles within the group.  Include the process that the team will enforce for “firing” any team member who does not contribute his/her fair share of the work.  Students electing to work individually should describe how the work will be conducted using the same parameters.

1. Describe the project purpose(s) and the expected deliverables.  Note: Your response here is a more detailed version of #2 above.

1. State the critical parameters.  This includes the creative range and/or scope of inclusive time and/or place boundaries in creating the overall project idea and/or its execution along with a bulleted list of comprehensive duties/responsibilities of each team member, or the entire list of duties for the student working individually.  Be sure that it is feasible to fully complete the project within the scope of one semester.

1. Establish the milestone points (dates) where the team or student working individually can review and check on its progress.  Agree on the deadlines.  When must the job be finished?  When are the interim and/or the final reports due and to whom?  Describe the project review process, the re-assessments, and/or the adjustments to the project plan, methodologies, and/or targets as necessary.  Get out a calendar and put all agreements in writing.  Be sure to build in some lead time(s) so that the “crunch” time at the end of the semester does not become overwhelming.

1. Determine how the team’s progress and the results will be measured – in terms of the team, the individual contributors, and/or for the organization inexistence.  How will each activity and/or task be measured?  Make sure that the intentions of each assignment are clear to each team member in deciding that the job is complete.  Thus, be specific and detailed in describing the expected standards of the finished product in terms of quality, quantity, and overall team member performance.  Students working individually should develop an analogous plan.  Note:  This response is a more detailed version of #3 above.

1. Each student should detail the three goals (minimum) that he/she would like to change to improve his/her leadership skills (as a project manager, informal team leader, and/or individual contributor) and what steps should be taken to reach his/her three goals?  Be specific.  Each team response submitted should list the goals of all team members.

 

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Scenario: You are the CEO of MegaGlobe Business Solutions, a financial consulting corporation based in Chicago that has just recently opened new offices in São Paulo, Brazil and Shenzhen, Guangdong, China. As part of this transition, your employees will now be working collaboratively with employees at these locations to provide financial consulting services in these new markets. To assist with the transition, you will develop an internal leadership blog for your employees that addresses the implications of leading within a culturally-diverse and changing global business environment. This blog should focus on the need to positively adapt to a variety of leadership styles and individual differences within these cultures.

View the videos listed in this week’s classroom materials for ideas about how to effectively lead, motivate, and communicate with your employees about the need to adapt within this changing business environment.

Write a 1,050-word internal leadership blog using the Leadership Blog template, and include the following:

• Explain the implications of leading within a changing global business environment.
• Describe the Team Leadership Model and how this relates to your current business practices.
• Outline positive aspects of gender, diversity, culture, and teamwork that can improve overall business performance.
• Apply principles of motivational leadership within a variety of diverse cultures.
• Use at least one image, photo, chart, or graph to deliver a key concept within your blog.

Format your assignment consistent with APA guidelines.

The following attached template must be completed with the above content being sure to answer all questions.

 

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Description

Part I: Medicaid is not just for low-income people. The American middle class benefits significantly from the Medicaid program. In a 4-5-page synopsis, analyze a specific Medicaid program that seeks to benefit the middle class in the state in which you reside. Please keep in mind the position and facility you selected. Make sure to include the following:

1. Discuss the purpose of the program.
2. Describe whether the program is effective and offer evidence to support your rationale.
3. Discuss other viewpoints or opposing viewpoints to the program.
4. This portion of your assignment will require you to research and examine information from various sources. Use a minimum of five credible sources for your paper, with three being an academic source from the Rasmussen College Online Library (don’t forget to include in-text citations throughout your paper with paraphrasing or quoting)
5. Make sure to include your APA formatted reference page.

Part II: It’s tough for healthcare professionals to keep up with all the programs offered through the government. Based on the position and facility you selected, create a one-page information sheet for our staff that they can use to answer questions. SkillSurfer in the online tutoring platform offers beginner, intermediate, and advanced tutorials on Microsoft Office products.

1. The information sheet should give your staff enough information to have an educated conversation with a patient about their healthcare coverage options through Medicaid.
2. Make sure to use audience specific language and tone in your information sheet. Remember, you are writing this information sheet for your staff.
3. Be creative and make your information sheet fun and organized.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

 

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In this task, you will assume the role of a leader who must decide what leadership power you will use to develop a strong organizational ethical climate. In your position as a leader, you will need to satisfy the concerns of stakeholders, understand the organization’s ethical standing, examine a code of ethics, and develop a training program.

Prepare a report (suggested length of 4–6 pages) for the board of directors at Paradigm Toys in which you do the following:
 

A.  Explain the purpose of corporate social responsibility (CSR).

1.  Identify two primary and two secondary stakeholders that influence Paradigm Toys.

2.  Analyze two ways that the board of directors at Paradigm Toys should meet their corporate social responsibility to the primary and secondary stakeholders identified in part A1.
 

B.  Reflect on the importance of ethical leadership by doing the following:

1.  Explain why it is important for an organization to develop an ethical culture.

a.  Discuss the role that Paradigm’s leadership can play in fostering an ethical culture.

2.  Explain what an ethics audit is.

a.  Discuss the value that an ethics audit could bring to Paradigm Toys.
 

C.  Develop the ethical framework that you would use if you were faced with an ethical dilemma by doing the following:

1.  Identify and analyze an ethical dilemma in a business setting

Note: You may also choose an ethical dilemma you have witnessed at your current place of employment.

2.  Evaluate two potential solutions to the dilemma.

3.  Explain which solution from part C2 you would recommend and why that solution would be the more ethical choice.
 

D.  Create a proposal for implementing an ethics training program at Paradigm Toys by doing the following:

1.  Identify three key components that you would include in the content of your training program.

a.  Explain why you would include the three components from part D1 in your training program.

2.  Recommend a delivery method that you believe would be most effective for the training program.

a.  Justify your recommendation.
 

E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
 

F.  Demonstrate professional communication in the content and presentation of your submission.

 

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