Assignment

This case history consists of interviews with four of Google’s marketing executives who discuss the online search industry overall, and specifically their company, and Google’s two key products – AdWords and AdSense- and how these tools are used by marketers in their online marketing communications programs.

After viewing the video case (located in Module 1) as many times as you wish, there are discussion topics for you to think about. Read and answer the following  topics questions.

Discussion Topic:

Describe any one factor that has contributed to Google’s success as seen in the video case. How has Google created emotional bonds with users? 

Discussion Topic:

Describe the main source of Google’s revenue. What is the value proposition that Google offers?

Discussion Topic:

According to the video case, how is Google impacting the advertising industry?

 
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Data Analysis Project 1

For this project each student will learn and demonstrate competency in researching economics; that is, creatively designing a research question, locating pertinent and credible data to support an answer, and presenting results in a professional and articulate manner. The skill set practiced in this project is highly valued in business and government occupations. Follow these steps to complete the project:

  1. Using the data covered in the Demography and Housing slides, generate five research questions to study (e.g. “Have home prices in the U.S. increased since 2010?”, “What is the racial composition of U.S. males?”). You are to create two research questions from Demography, two from Housing, and one from either category. You are to use at least 3 different data sources (e.g. census, CDC, NAR, etc.) in the overall project.  
  • Excel File: For each research question create an Excel sheet with your data set and one graph. You are to use each of the following graphs once in the overall project:
    • Bar chart (horizontal or vertical)
    • Pie chart
    • Histogram
    • Frequency table,
    • Scatterplot (lined or unlined).
  • PowerPoint Presentation: For each question, create a PowerPoint slide containing one graph, up to three bullet points (optional), and hyperlinks to your data source website (make sure the links works). The PowerPoint should also contain an introduction slide                            (e.g. name, project #, and class).
  • Submission: Upload the Excel and PowerPoint file into the link provided in Blackboard by the due date (no e-mailed copies).
  • Grading: Project grade is weighted 50/50 for Excel/PowerPoint; however, both must be submitted to receive a score. Excel graphs must be derived from the data input in Excel.  The PowerPoint is graded subjectively as a presentation to your fellow classmates so cosmetics, spelling, character size, color, creativity all matter.
  • Academic Integrity: Do not copy graphs from websites nor replicate another student’s work.
 
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Essay

Part 1:

Answer the following questions, from readings, in “answer and question format”:

  1. Many campus and advocacy groups are currently involved in struggles for a “living wage.” How do you think a living wage should be calculated?
  2. Were you surprised by the casual reactions of Ehrenreich’s coworkers when she revealed herself as an undercover writer? Were you surprised that she wasn’t suspected of being “different” or out-of-place despite her graduate-level education and usually comfortable lifestyle?
  3. Many of Ehrenreich’s colleagues relied heavily on family—for housing and help with child-care, by sharing appliances and dividing up the cooking, shopping, and cleaning. Do you think Americans make excessive demands on the family unit rather than calling for the government to help those in need?
  4. Nickel and Dimed takes place in 1998-2000, a time of unprecedented prosperity in America. Do you think Ehrenreich’s experience would be different in today’s economy? How so?
  5. After reading Nickel and Dimed, do you think that having a job—any job—is better than no job at all? Did this book make you feel angry? Better informed? Relieved that someone has finally described your experience? Galvanized to do something.

Part 2: Essay Format

In two pages (not including cover or reference pages), write an Essay that addresses your views on low wage workers need for a $15.00 minimum wage in the US, including making an argument for or against the $15.00 minimum wage. Students are expected to cite sources to support arguments and format citations and reference list using APA (American Psychological Association -sixth edition). 

As you think about your argument for or against the $15.00 minimum wage, consider some of the following questions:

  • What is a living wage? How much is it today? Is it really a living wage?
  • Why do you think caused the pay gap between men and women and how can we close the gap?
  • What are some of the challenges associated with organizing for increasing minimum wage to $15.00 an hour? Are some of the challenges specific to any low wage groups (i.e., women, young adults, elderly, or people disability, etc.) or industries (i.e., retail, restaurant, or domestic workers, etc.)  
 
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Econ 310

HW 2

1. Joe’s income is $80. He spends all of it on two goods, bread and water. The price of water is $4 a gallon. The price of bread is $5 a loaf.

a. Draw Joe’s budget line on a graph and label it B1. (Graph bread on the y-axis and water on the x-axis) (1 point)

b. Now there is a drought and the price of water increases to $8 a gallon. Draw Joe’s new budget line on the same graph below and label it B2. (1 point)

c. The government decides to freeze the price of water at $4 and place a limit of 5 gallons of water on each consumer’s purchase of water. Draw Joe’s new budget line assuming the law is perfectly enforced on the same graph and label it B3. Is it possible that this rationing plan will make him better off compared to his level of satisfaction in part b? Explain using indifference curves and the budget lines. (3 points)

   

Extra credit:  On a new graph show the indifference curves for someone who would not be better off with rationing. (2 points)

 
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Global Economics

Form, format, presentation, and appearance are almost as important as correct numbers. Poor presentation, in both written work (Word) and spreadsheets (Excel) is an indication of careless thinking and analysis. You cannot earn full credit, even if the solutions are correct, if your work is not presented in a professional manner.

All submitted written work should include your name, the course number, and the title of the problem set. In addition, remember that all conclusions must be supported. You should show the steps you took to arrive at your conclusion. Numbers and calculations are not self-explanatory. Your assignment should be “in good and proper form” when submitted. That means, for example, when you prepare economic information, your numbers must be aligned on the decimal and right justified. Use commas for thousands. Use underlines and dollar signs appropriately. Every answer must be properly labeled and supported with calculations in statement or schedule (table) form, as you would do in a professional setting. Do not type formulas, equations, and calculations or show math or equal signs. When finished, submit your completed problems in one file (Word or Excel) for grading and instructor feedback.

Word file: The cover page must include your name, course, date, unit and assignment numbers, and problem number. Each problem must begin on a new page with a hard page-break. If you use Word to prepare calculations, prepare them in table form as if it were in Excel. Do not write anything past the margins.

Excel file: The first tab is the cover page and must include your name, course, date, and the unit and assignment number. Each problem must be numb on a separate tab. Each tab must be properly labeled. Note that Excel is not actually required, but if you use Excel, you must use it correctly: one number in one cell, and each number (cell) properly labeled. Do not type formulas; instead, you must use Excel functions to calculate. Do not write anything past the margins. Use landscape page orientation if necessary.

PROBLEMS

Problem 1

Below is a production possibilities table for consumer goods (food) and capital goods (machinery). Graph the data using Excel and then answer the following questions.

  A B C D E F
FOOD 0 10 20 30 40 50
MACHINES 150 140 120 90 50 0
  1. What are the specific assumptions that underlie the production possibilities curve?
  2. What would be the cost of more food if the economy is at point C? What would be the cost of producing more machinery? How does the shape of the production possibilities curve reflect the law of increasing opportunity costs?
  3. What if this hypothetical economy were producing only 9 food and 130 machines  and it was depicted by this  production possibilities table and curve, what conclusions could be drawn about this economy’s resource utilization?
  4. Can this economy produce outside its current production possibilities? How can technological changes affect the production possibilities curve? How can international trade permit consumption above its production possibilities curve?

Problem 2

Evaluate each of the supply and demand scenarios below, answering the following questions:

  • How will each affect equilibrium price and equilibrium quantity in a competitive market?
  • Will price and quantity rise, fall, or be unchanged?
  • Based on the magnitudes of the shifts, will the answers be indeterminate?

Provide an appropriate graph to illustrate each answer (this does not require use of Excel, although you may use it).

  1. Demand decreases and supply is constant.
  2. Demand increases and supply increases.
  3. Supply decreases and demand is constant.
  4. Supply increases and demand decreases.
  5. Demand increases and supply decreases.
  6. Demand decreases and supply decreases.
  7. Demand increases and supply is constant.

Note that ‘constant’ means with no shift while ‘increases’ or ‘decreases’ means a shift occurs.

Problem 3

Suppose that the demand and supply schedules for rental apartments in the city of Gotham are as given in the table below.

Rent Demand Supply
2,500.00 10000 15000
2,000.00 12500 12500
1,500.00 15000 10000
1,000.00 17500 7500
500.00 20000 5000
  1. What is the market equilibrium rental price per month and the market equilibrium number of apartments demanded and supplied?
  2. If the local government can enforce a rent-control law that sets the maximum monthly rent at $1500, will there be a surplus or a shortage? Of how many units? And how many units will actually be rented each month?
  3. Suppose that a new government is elected that wants to keep out the poor. It declares that the minimum rent that can be charged is $2500 per month. If the government can enforce that price floor, will there be a surplus or a shortage? Of how many units? And how many units will actually be rented each month?
  4. Suppose that the government wishes to decrease the market equilibrium monthly rent by increasing the supply the housing. Assuming that demand remains unchanged, by how many units of housing would the government have to increase the supply of housing in order to get the market equilibrium rental price to fall to $1500 per month? To $1000 per month? To $500 per month?
 
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Global Economy

Chapter 5, Figure 5.1 is an illustration of the future state of practice of systems modeling and simulation.  With this mind, the adoption of recent, current and expected innovations could result in the future of the art of systems modeling.  From this illustration, we have learned that it would be possible to simultaneously use multiple hypotheses to achieve different goals that could include the search for deeper understanding and policy insights, experimentations in virtual laboratories, future oriented-explorations, robust policy design, and robustness testing under deep uncertainty.  

Q1: From the author’s assessment,  what are the main advantages of using multiple models?

provide a short and clear narrative to support your responses,

Chapter 6:  According to Gilbert and Troitzsch (2005), Foundations of Simulation Modeling, a simulation model is a computer a program that captures the behavior of a real-world system and it’s input and possible output processes.

Q2: Based on this knowledge, and any assumptions presented by the authors, in your own words, briefly explain: what simulation modeling relies upon?

provide a short and clear narrative to support your response,

 
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Project 2: Find Trends in your Profession

Project 2: Next, you will search for information that enables you to identify three top trends in your profession or field. You will learn about the two main systems that classify job titles to capture economic and employment statistics. When you have an industry or occupation code, library databases can help you identify trends. You will then choose one issue that you discovered in your research of trends, working to craft a research question, conducting research on the issues and providing an analysis of the findings. This project focuses on the process of inquiry and research as you exercise information literacy skills to locate and evaluate information and develop well-reasoned conclusions. This project will prepare you to conduct serious inquiries of fact and a strategic approach to research.

Step1: Conduct Research to Identify Top Trends

Step2: Choose an Issue to Research

Step3: Writing Research Paper

Step4: Submit Your Paper and Share Your Research Experienc

 
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Beyond Meat/Impossible Foods

As an aside – My personal belief is that concepts and theories are of little value to each us if we do not learn to apply them to the real world. For this reason, we will have applied activities as often as possible.  We are always learning together, myself included.  Please feel free to call or email me if you want to discuss further.

This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the ‘real’ world. The assigned topic for Application Assignment 1 is:  Beyond Meat/Impossible Foods.

In Chapter 1, we examined the overall view of strategy and the role of the CEO, Board of Directors and other corporate leaders.  In Chapter 2, we learned about the tools available to evaluate a company’s position, both internally and externally. 

Your assignment:  Select either Beyond Meat or Impossible Foods and evaluate their position using the Porter’s Five Forces Model.  Document and discuss this analysis in depth and include at least 5 outside references with at least 2 pages of content.  Next prepare a one page recommendation for the board of directors of the company you selected.  Put these together in one document for a total of three pages (not including reference and title page). 

*Remember, this is your ability to show off what you have learned as well as your ability to apply it to a real world situation.

 
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Global Economics

Activity Instruction

As we read in the Porter and Kramer article, “the concept of shared value … recognizes that society’s needs, not just conventional economic needs, define markets” (p. 65). With this and the rest of the article in mind, identify a company that you think successfully creates shared value, and explain how they do it. Cite any sources in APA format.

 
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Organizational Economics

Topic: Demand analysis

Discussion Board – Substitution Effect

Views of price elasticity is different for teenagers than adults. Thinking back to when you were a teenager, were you more or less price sensitive than you are now in making gasoline consumption decisions? When you encounter an unexpected increase in gasoline prices now, what is your reaction to the changes in price? Do you apply the substitution effect of your favorite service station (Exxon, Shell, BP, etc.) when prices increase?

Two full pages with proper citations and apa style

Work -2 

Digital forensics:

Topic: Forensic laws

Do a bit of research on the hearsay rule in legal proceedings. In your own words, explain the hearsay rule and describe how it relates to the concept of an expert witness.

Two full pages with proper citations and apa style

 
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